The "Next" and "Previous" arrows are now live on all AdSense units. Did this change impact your AdSense revenue ?
Not much of an impact. I wish the ads would contain a scrollbar.....many users don't understand what those arrows are....
For the last fortnight, there was slight decline in the earning. Don't know actually it is due to arrow effect
Seems to have a little positive impact for the past few days. Need to watch for a longer time in order to verify this. I guess this short increase in CTR is mainly due to the temporarily curiosity of my visitors.
How could it have a positive impact? We're not being paid when someone clicks on an alternative ad. I'm pissed off about it. They leave the site and we don't get compensated. I'm sure Google is getting paid for those clicks.
My mistake. I misread the Adsense email. From Adsense: You won't generate earnings for clicks on the 'next' and 'previous' buttons, but these buttons will help improve both advertiser value and your potential revenue. When users click on the buttons, they begin interacting with the ads and are more likely to find the specific offering they're looking for, which can lead to higher earnings for you.
On one of my sites, earnings did increase. But the problem is adsense never targeted the ads precisely. It's too soon to be sure, but this may help in such situations where displayed ads are not very targeted. My other sites that have good targeted ads, no income changes noticed yet. I have a feeling that revenue will drop slightly. Those arrows make it harder to blend ads...