I've known some people who has, and the results were not bad for them - not great, but not bad. You gotta know your audience well and advertise something that they would really be interested in.
Absolutely! I couldn't agree more. If you are advertising something that will appeal to the younger demo - you will do well. Have you considered advertising inside apps? You will find lower CPC there. Cheers, Stas
Tried it. Targeting is great, but most users are blind to the advertising spots on Facebook. Of course, this doesn't really matter being as they offer PPC, but it seems as though all click-throughs are just accidental clicks. In other words, the ROI, given the relatively hefty price, isn't too great.
Facebook has many young visites, I think may use this advange. They are curious about anything new. So we can use this and have good conversion.