I understand that if I use exact match, my ad will show up only if the user types that exact word. eg. [dating software] - my ad with title-> Buy Dating Software - will show up correct? However, if I am using longtail kw - like Free MYSQL Dating Software, do I need to use a shorttail kw like Dating Software also or would the longtail would be enough to get clicks for just Dating Software kw?
if you bid on MYSQL Dating Software using exact match you will never show up for Dating Software under any circumstance
Robert, Yeah, the first example I gave was to show I know how the exact match works. The second one, I forgot to specify, was I am not sure if thats how broad match works ie. if I am using longtail kw - like Free MYSQL Dating Software, do I need to use a shorttail kw like Dating Software also or would the longtail would be enough to get clicks for just Dating Software kw for broad match?
no you will need both keywords for broad match. Check out my clustering video in my sig, it should shed some light on this
Have you tried using a combination of phrase and exact match? [dating software] will pick up users typing 'dating software' and "dating software" will pick up 'buy dating software', 'MYSQL dating software' and others you can't think of. Using Broadmatch will probably cost you a fortune in people looking for possibly irrelevant things like 'dating agency', 'dating techniques'.
with my experience broad match is complete useless and westing money. i always go for exact match whatever it costs.
If you only ever used Exact Match, you'd never find out new user search queries as the only clicks you'll get is from exact matches you are already bidding on. Say you bid for [pink slippers] your listing won't show for 'cheap pink slippers' even though it might be perfect for your Campaign. Therefore I advise it's best to start with Broad Match and over time, slowly 1) add negative keywords (if not relevant) 2) add exact matches as you find them (if relevant). I'm by no means an Adwords Pro, it's just what I've been learning.
So in the Broad match, it will pick up the whole phrase? Which means that if someone searching for MYSQL Software, will not trigger my Dating Software keyword, even though it has the word "Software" in it? They would have to use both words in the search query, correct?
A phrase match means the words have to be searched for in that order to appear. If someone is searching for MYSQL Software, it won't trigger your "Dating Software" keyword as 'Dating' & 'Software' aren't both in the search query in that order. Neither would it appear for 'sofware dating' as they are the other way around. It would, however, be triggered if someone searched for 'Free Dating Software'.
If you try and use phrase match (not exact match) you'll love it more. Phrase match keywords bring comparatively high targeted traffic!
How can you get more targetted traffic than Exact Match? By all means use all 3, but not using Exact Match, to me, seems a bit daft. Broad match, allows you to find out niche keywords/terms ... which can then be turned into more Exact matches. If you are using Phrase Match, ultimately, these can be turned into Exact Match too. For e.g You use the phrase match "Blue Widgets" and somebody triggers your keyword by typing in Big Blue Widgets ... if Big Blue Widgets is something that works for you, then just create an Exact Match of [big blue widgets].
You don't get the point Lets take a look at this example of the term WEIGHT LOSS If you use [weight loss] then your ad will appear only and only if visitors type WEIGHT LOSS into the search box. If you use "weight loss" then your ad will display when people search for EASY WEIGHT LOSS, FAST WEIGHT LOSS, SAFE WEIGHT LOSS, etc. So its easy to add "weight loss" in your keyword box instead of adding hundreds of terms like "easy weight loss", "fast weight loss" etc.
"If you use "weight loss" then your ad will display when people search for EASY WEIGHT LOSS, FAST WEIGHT LOSS, SAFE WEIGHT LOSS, etc" But you'll still have to add negative words, as your add could show if someone searched for 10 POUNDS WEIGHT LOSS IN 10 DAYS "So its easy to add "weight loss" in your keyword box instead of adding hundreds of terms like "easy weight loss", "fast weight loss" etc" Yeah, it might be easier, but surely if you want to optimise your campaign to it's max, whether it's easier or not, shouldn't come into it? I'd rather add Exact Matches as much as I can (for words that are relevant) as then it's more targetted.
Haha.. i guess my reply to robert confused you. I was saying that phrase match is better than broad match. Scroll up and read my reply to robert again
I re-read and read this: "If you try and use phrase match (not exact match) you'll love it more. Phrase match keywords bring comparatively high targeted traffic!" This came across to me that you were comparing Phrase Match and Exact Match. Nevermind anyway, I think we get the jist ;-) IMO though, broad match can be invaluable at finding niche keywords ... phrase match can't do this as well.