Has anyone seen the new demographic bidding option in their google adwords account? Here is the post from Inside Adwords about it: http://adwords.blogspot.com/2008/03/demographic-bidding-now-available.html
Yes, it makes it even more interesting now! It really allows you to optimize your targeting audience. I like it
I pulled a few reports, I think it kind of sucks because you can only see demographics for the social networks which is just a small portion of my content traffic so it does not seem to be much help. I think the content exclusion tool is better