Adwords does not allow me to use the text "click here" in the ad copy. I am guessing that it is a very powerful thing to include in the ad. I was curious if anyone had found any good alternatives? Something like: "learn more by clicking here" or "visit here" or "start here" or "see by clicking here" Any more ideas? Mark
Fill out the form Enter your details Check out our site Go here now You can use any action verbs really, they all work well.
I personally don't use calls to action. And I have to laugh when I read some such calls, such as "Shop Now and Save!" All I do is append "Get" or "Receive" to the fore of a string of benefits. This usually works well. Of course, you should never follow any practices in PPC. Always test.
I must admit to trying this once allbeit not with Adwords - it's human nature to click, just as people touch wet paint when the sign clearly says "Wet paint do not touch" I got people clicking who were clicking out of being nosey - not because they were actually interested in what was actually revealed when they saw it. I'd expect perhaps a higher CTR but a lower conversion rate.
you can also try 'Click somewhere or here if you dont know where to" lol this would confuse the user and he will ultimately click here hehehe j/k _
"Hey How are you?" "Watch This!!!" More are here: http://www.tvland.com/originals/catchphrases/quotes.jhtml http://www.keepersoflists.org/index.php?lid=1171 Create your own http://www.ehow.com/how_2063115_create-catch-phrase.html
heh, I actually used "..... - Hopes inside" in my campaign xD try shyt like that and u`ll win their affection
Hey everyone, glad to be engaged in this thread. I think this is a question MOST advertisers have...call-to-action..no CTA. I think the most important things you can do is TEST TEST TEST. Every successful web marketer will tell you finding the ad that will work for you will come from you trying various formats until something sticks. You'll need to track your ads performace through click through rates and conversion rates. Some ads will give you good CTRs with lower conversions, some will give you low CTRs with lower conversions. It comes down to ROI (Return on Investment) right? I attended the Search Engine Strategies in New York last week and wrote about this exact issue. Check out the article if you're interested in improving your ad copy. http://www.searchenginejournal.com/creating-compelling-ads/6541/