First day on the adwords job

Discussion in 'Google AdWords' started by mattonline, Mar 20, 2008.

  1. #1
    Max CPC ---------Clicks --Impr.--CTR
    ----------------------------------------Avg. CPC-----Cost------Avg. Pos
    £0.25--------------6-------549--1.09%---£0.27------£1.61--------3.9


    Hello, is this good?

    Obv not because i havn'tmade a sale from my affiliate network

    but is this a decent CTR, any tips on improving it?
     
    mattonline, Mar 20, 2008 IP
  2. CustardMite

    CustardMite Peon

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    #2
    Clickthrough rate isn't very good. You probably want in the region of 3% - 4% in that position, more if possible (obviously).

    Regarding tips, here are a few:

    http://www.epiphanysolutions.co.uk/google-adwords/adwords-advert-text

    Note that you shouldn't focus on one thing (CTR, conversion rate or Quality Score) to the exclusion of the others...
     
    CustardMite, Mar 20, 2008 IP
  3. mattonline

    mattonline Active Member

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    #3
    OK is my ad seem alright to you?

    Hybrid Golf Clubs %50 OFF
    Quality Hybrid Golf Club Set %50OFF
    Tiger Woods Hybrid Club Reviews
    HybridGolfClub.co.uk
     
    mattonline, Mar 20, 2008 IP
  4. robertpriolo

    robertpriolo Peon

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    #4
    1% CTR for position 4 is good enough. You should try to increase it always, but there is no real way to determine if it should be 1% or 10%.

    Look at the quality score. If QS is great then you are above average, if you are good or OK there is room for improvement.
     
    robertpriolo, Mar 20, 2008 IP
  5. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #5
    Your potential audience will tell you how the ad is via CTR. You should ALWAYS be testing multiple ads. Always.
     
    GuyFromChicago, Mar 20, 2008 IP
  6. mattonline

    mattonline Active Member

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    #6
    when you say multiple ads, do you mean i can create more than one add for the same campaign, for instance my MAX per day is currently 4usd (to start me off with) can i have say 3-4 different ads for the same site?
     
    mattonline, Mar 20, 2008 IP
  7. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #7
    You create ads at the ad group level. Go read this - can i create multiple ads for one set of keywords.
     
    GuyFromChicago, Mar 20, 2008 IP
  8. robertpriolo

    robertpriolo Peon

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    #8
    you can have more ads but that is not going to give you more search volume. What it does is A/B test ads so you can find ads that perform better. If you run 2 ads at the same time the ad 1 might have a CTR of 1% and ad 2 might have a CTR of 1.5%. Then you delete ad 1 and try to beat ad 2.

    Keep doing this for the life of your account and eventually you will have more traffic for less costs.
     
    robertpriolo, Mar 20, 2008 IP
  9. mattonline

    mattonline Active Member

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    #9
    oo nice advice, thanks
     
    mattonline, Mar 20, 2008 IP