Im wondering if its a common thing for writers to give some kind of guarantee that the test you write will convert? Im building a new site for a myspace service that i want to provide, and im looking to find a quality writer who actually does research the niche before he writes, and then writes a quality 'page'that will motivate visitors to buy the service.. Im not looking for a $20 dollar article, i need quality, wich is why im wondering if its common to ask for some kind of guarantee... If your interested in writing, please look at my other thread here
If you're looking for a quality sales copywriter, yes, it's possible (if not probable) that they'll somehow assure conversions. That may not come in a simple "guarantee" though. Instead, they may base a portion of their fee on the conversions - you would be assured that their goal is copy that converts, because they get paid more when it does.
I'd never give any guarantees to anyone. It is hard enough putting together a good article and having the buyer like/accept it. I wouldn't want to worry after submitting my article - if my articles convert or not. It's an extra burden, that most writers wouldn't want. Besides there are often too many variables involved which a writer can't control, unless the writer is writing for his own site's.
That's very true. Conversions have a lot to do with whether or not the site owner is able to bring traffic to the site (if no one sees the copy, it can't convert), and whether or not that traffic is well-targeted or just generic (like SU traffic). At the same time, realize that not all types of writers need to worry about conversions. It's really mostly an issue for copywriters... not content writers. And on the client side, understand that if you want guarantees that determine payment in some way, you'll have to be prepared to share otherwise private company information with the writer - they have to be able to verify the results themselves, especially if you say you don't want to pay b/c the copy isn't converting.
I regard myself as being for hire, I am paid for the work I do. There are two dozen different reasons why the article may not convert, none of which are with the content provider’s control.
No. I don't. There are way too many lazy noobs out there. They submit the articles to the wrong sites. They don't have enough traffic in their own site, and they are too lazy and or dumb to get more traffic. They place the articles in the wrong spots in their sites. They will rewrite the articles.... They then turn around and blame the writers. Nope. My stuff is goooood anyway. ~ And if they like it, their readers will also.
Its a pretty bad idea to give a guarantee unless you know exactly where the article is going. Like INEEDCONTENT said, many of these things are out of the write/sellers control.
Generally, it's not good for writers to guarantee anything other than quality and deadline. I've seen plenty of bad marketers put the blame on copywriters when it's really the marketer's lack of skill. Another thing to remember is that no matter how good a sales letter may be, it won't convert if it's selling something no one wants anyway.