Can I use ezine articles to add content to my site to make it look more relevant, therefore helping it get ungoogle slapped? I plan to get a new domain that re-routes, then set up my adwords account to point at the new domain. But before all of this, I plan on adding keyword-relevant pages.. titles, etc.. SEO style. People often tell me its in the ad groups, etc. .. but I find my ad groups are fine and I feel pretty well educated in that side of things. Does what i am about to do make sense? PS I am not even sure my site has been slapped -- its just that most of my words are at OK, and a few are at POOR, even though that phrase is within my 1 page sales page. I do, however, have a GREAT or two sprinkled in there.
I have been looking at many account lately and have noticed what they think is properly setup is far from it. What makes you think your adgroups are properly structured? I have learned that slapped accounts are due to errors in setup not lack of content, I have not seen anyone recover from a slapped account by adding more content to the landing page.
It sounds like you haven't been slapped at all but just have low keyword quality scores. You therefore do not need to buy a new domain but just have to simply increase the quality scores of your keywords. Throw the poor performing keywords into their own individual ad groups and write custom ads for them, making sure to split-test. That should increase the keywords' CTRs and thus their scores. And add some more relevant content to your landing pages, but don't take this content from EzineArticles unless you plan on rewriting it in your own words. The Adwords bot looks for unique content when calculating quality scores, so putting duplicate content on your landing page isn't the way to go about it.
If it's one of those really really long ebook type sales pages you can do whatever you want and it won't help the quality score. They actually targeted these things in their last slap. They don't like them and I for one am very thankful for that.
There is your problem right there. Why make it "look more relevant" why don't you MAKE IT more relevant? I think Google are doing a fantastic job.
The short answer is no, you can't. Even if you get a bump in QS odds are it will be short lived. From Landing Page and Site Quality Guidelines: Relevant and Original Content Relevance and originality are two characteristics that define high-quality site content. Here are some pointers on creating content that meets these standards: Relevance: * Users should be able to easily find what your ad promises. * Link to the page on your site that provides the most useful information about the product or service in your ad. For instance, direct users to the page where they can buy the advertised product, rather than to a page with a description of several products. Originality: * Feature unique content that can't be found on another site. * Provide substantial information. If your ad does link to a page consisting mostly of ads or general search results (such as a directory or catalog page), provide additional, unique content."
good points on QS and LP. Im not sure why some many people have such an issue with it. I have LP's with half the content and mostly images sometimes. I never seem to get slapped, my QS is always great and good and sometimes OK... I think it may come down mostly to keyword clustering within adgroups. I just reviewed another members account and so many keyword variations are being placed within the same adgroups.
A common theme in poor performing accounts is laziness. Just because you can put 100 keywords in a a single ad group doesn't mean you should. Just because you can use broad match without negatives doesn't mean you should. I tell people all the time, whether they like it or not, AdWords is actual work.
I just looked at that post I linked to - didn't realize that was from over a year ago. Take everything I said in that post related to complexity, work and competition and multiply it by a factor of 3 for 2008.
I still agree that adwords is work... In fact its a lot of work... In fact its so much work its impossible to be the owner of the business and do adwords simultaneously due to the amount of time required for campaign building, expansions, testing, analytics, research and strategies. Its a full time job, especially for me...