How to Remove the Google-Slap?

Discussion in 'Google AdWords' started by mbomb, Mar 15, 2008.

  1. #1
    I've dealt with Google Slaps before -- but now I've noticed that a campaign that I made it through past "slappings" is now getting slapped, but only slightly.

    MY terms were once at GREAT but are now at OK, and a FEW are at poor.

    I realize that I can set it up under a new domain and add mroe content and probably be fine.. but I want to KEEP this domain as it is the name of my product.

    What should I do? How long will it take to repair itself and so I can get GREAT scores again?

    Thanks guys!
     
    mbomb, Mar 15, 2008 IP
  2. hotbacon

    hotbacon Well-Known Member

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    #2
    Try to improve your campaign on existing domain - add separate LP for poor keywords, check the ads relevance. If google will increase you quality score for poor keywords you'll be able to get "great" later...
     
    hotbacon, Mar 16, 2008 IP
  3. nadavs

    nadavs Active Member

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    #3
    I also have a domain I want to keep, and I've been totally slapped.
    I guess I'll just wait and work on my organic results (unless someone has a good suggestion, then I'd like to hear).
    nadavs
     
    nadavs, Mar 16, 2008 IP
  4. robertpriolo

    robertpriolo Peon

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    #4
    I can save your slapped accounts.

    I am currently trying to make a how to unslap your google account on video. If you are interested in allowing me to fix your account and campaigns at the cost of documenting the process for others to learn from, please get in contact with me.

    You can see examples of my training videos in my sig.
     
    robertpriolo, Mar 16, 2008 IP
  5. mbomb

    mbomb Well-Known Member

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    #5
    Anyone else?

    I might switch my domain..

    MWM
     
    mbomb, Mar 17, 2008 IP
  6. robertpriolo

    robertpriolo Peon

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    #6
    you dont need a new domain you just need to fix your account

    first thing first, does your display URL point to a 404 error page?

    2nd follow the setup procedures in the videos from the site in my sig.
     
    robertpriolo, Mar 17, 2008 IP
  7. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #7
    I have thousands of vanity urls used as display urls that all would result in a 404 if someone tried to access them; www.site. com/keyword type setups that have been running for years. Great quality scores, low min bids. I use them a lot on brand new accounts as well with no issues.

    Have you seen the display url cause issues?
     
    GuyFromChicago, Mar 17, 2008 IP
  8. robertpriolo

    robertpriolo Peon

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    #8
    Yes, while older accounts that have been setup this way with lots of history may not be getting checked up on very often its the new people that I am finding that get slapped often for this mistake.

    I have already corrected 3 accounts with this error and quality seems to stabilize at ok or better.
     
    robertpriolo, Mar 17, 2008 IP
  9. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #9
    Just to double check - you're talking about the display url, not the destination url, correct?

    I set up 2 brand new accounts last week and used a lot of vanity urls. Not a single quality score issue to be found. I have honestly never seen the display url impact the QS in a negative way if it's pointing to a 404.
     
    GuyFromChicago, Mar 18, 2008 IP
  10. robertpriolo

    robertpriolo Peon

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    #10
    yes display URL

    Did you put this in a new account or an account with lots of history? Try in a fresh brand new account.
     
    robertpriolo, Mar 18, 2008 IP
  11. ianternet

    ianternet Well-Known Member

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    #11
    I am noticing a slow drop in click today with adwords - not sure what is happening! then I read this:
    http://www.superaffiliatemindset.com/deciphering-the-lastest-google-slap/

    Based on talking to some reliable sources here’s what I can glean:

    1. A lot of affiliates doing dynamic keyword insertion, direct linking, or sending all their traffic to one page got slapped.
    2. A number of affiliate lost nearly all of their content network traffic. It seems as if Google is looking for increased relevancy between the keyword theme (of your content adgroup), your ad, and your landing page.
    3. Google is tightening the noose on what it considers a “quality” affiliate site.


    Not sure if it is true - I am still trying to see what is happening today
     
    ianternet, Mar 18, 2008 IP
  12. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #12
    The two I just did were brand new just opened accounts. Zero history.
     
    GuyFromChicago, Mar 18, 2008 IP
  13. robertpriolo

    robertpriolo Peon

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    #13
    how many days have they been up with 404 error pages as a display URL?

    Maybe it takes some time
     
    robertpriolo, Mar 18, 2008 IP
  14. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #14
    9 going on 10 tomorrow.

    Google actually says vanity urls, even if they don't point to real page are ok...as long as the base domain is valid. So www.sampleblahblah.com/product is ok, as long as they will really land on a page somewhere on www.sampleblahblah.com.
     
    GuyFromChicago, Mar 18, 2008 IP
  15. sultanofseo

    sultanofseo Notable Member

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    #15
    i have been running one campaign for over 2 months and my display URL doesnt exist. i use abc.com/something where there is no page like that and it lands on my main page. no issue so far and my QS is over 60% great for 38 keywords
     
    sultanofseo, Mar 18, 2008 IP
  16. robertpriolo

    robertpriolo Peon

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    #16
    Yeah the page doesn't exists but you have it redirecting to the home page which is good. Im talking about no redirect to home page and just landing on a 404 error page.

    Like this link

    http://www.affiliateability.com/Wealthy
     
    robertpriolo, Mar 18, 2008 IP
  17. PPC-Coach

    PPC-Coach Active Member

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    #17
    You don't have to give up your domain. Create a subdomain as those are treated as new domains in adwords eyes.

    Also the display url has zero effect on anything. They say they're going to crack down on this, but they've had that policy in place for years and never enforced it.
     
    PPC-Coach, Mar 19, 2008 IP
  18. robertpriolo

    robertpriolo Peon

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    #18
    I agree they may not have enforced it in the past, but I am noticing it now with slapped accounts that I have been fixing. They must be cracking down on it more these days.
     
    robertpriolo, Mar 19, 2008 IP
  19. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #19
    The made an announcement about this in Feb:

    http://adwords.blogspot.com/2008/02/update-to-display-url-policy.html

    That section addresses the vanity urls I mentioned. That's why I have a hard time believing they would be handing people a $5/$10 min bid because of a vanity display url that points to 404. As long as you match the top level domain it's all good.
     
    GuyFromChicago, Mar 19, 2008 IP
  20. robertpriolo

    robertpriolo Peon

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    #20
    Is this you opinion or can you back it up with proof?

    have you had the opportunity to unslap anyones account? What method did you use to unslap the account while still leaving the display URL as a 404 error page?
     
    robertpriolo, Mar 19, 2008 IP