Hi all, I am creating a website advertising the pet portraits that I paint. Am I correct in thinking that the most important thing with regards to whether your website is picked up from a keyword search are the words between the title tags? So for example I should make sure that between the title tags in the code for my website it says "pet portraits" ? Apart from that is it just a case of trying to add pet portraits into the text as much as possible? Thanks.
every website has their targeted keywords depending on their niche. Use keyword selector tool in choosing the best keyword. First, it must be relevant to the site, it has a huge amount of searches a month with less competitor. After deciding on the best keywords, applied on-page on your site concerning on the targeted keywords. Enclose on the title tag, header tag, bold, italic, alt attribute and so on. Avoid keyword stuffing. After on on-page link build it using your target keyword as your anchor tag
To be honest if you are advertising portraits then I guess you can do them from a photo? If not you just need a web site to direct prospective buyers then you dont really need to optimise. So If you can work from a photo you want to start by thinking of what words someone might type into Google to find your site. Like pet portrait, painting of my dog etc.... This list of words is your starting point. You now need to try and find a bigger list of keywords using some of the online tools, Digital Points main site has one. Next you need to see what sites currently come up for these searches, this is your competition. So now you have a list of keywords and know what your competition is. If you have lots of competition then you are going to have a hard job. But its not just the number of results that a google search gives you that counts its the quality of the competition. Such things as how old are the sites, how many pages do they have what Page Rank (a guide to backlinks) how many back links they have etc...... Armed with that info you need to build your site to focus on the keywords and phrases you previously identified. It might be worth having a front page taking generally about painting pet portraits and the sub pages for cats, dogs etc... So that way you can optimise a page for people looking for dog portraits etc.. When people say optomise they mean have your keywords in your title, meta keywords, meta description, h1, links, backlinks and content, lots of good content. Hope that gives you an idea? By the way the other thing you need is patience as getting high in search engines takes time. It maybe 2 weeks between times Google indexes your site so any updates you make may take 2 weeks to be seen.
ched: besides google page results, do you know of a better tool that can scope out the competition for a keyword?
The google keyword tool isn't bad, sometimes it works even better than the one I used which costs money.
Hi Iotrez, You're along the right lines there. A few places you should include keywords are: 1) In the page Title, within the first 5 words 2) In the page Meta Description, within the first 10 words 3) Debatable, but some say it's good to have it in your Meta Keywords 4) In a H1 tag, on the body of your webpage 5) Bolded, at least once on your page But aside from that, just write normally. I think the search engines, in particular Google, take into account if you're displaying related terms aswell. So if your page has "Pet Portraits" and "Pet Pictures" in it's body, it'll theoretically rank higher than a page that just uses "Pet Portraits". Hope that helps a little! Fredi.
newtothegame: Mikesblank makes a reference to a google tool thats free. This tool is actually within google adwords! So you need to sign up for an adwords account, (free unless you want to activate it) then set up a campaign, and then you can get at the keyword tool. It is fairly good as it will generate associated keywords and give you an idea of competition and traffic. Hope that helps. Good Luck.