Reason why Adsense earnings fall

Hi most of us don't know why their earning fall
According to Joel Comm
Looks like Google focusing on long term

http://www.askjoelcomm.com/why_are_adsense_revenues_falli.shtml

 

adsense is doing better & better for me ... going up by around 75% this month

 

Some rise, some fall
Some delete, some store

 

That's very interesting. I have to agree with him that what's good for the advertisers is actually good for the publishers in the long term. And also that the bottom line is create interesting content so people want to visit your site - too many people slap adsense on their almost contentless website and seem to expect the money to just start rolling in.

 

I just started a couple of weeks ago,now adsense earning is going up for me.

 

Dont focus on adsense earnings, but on your contents and traffic, eventually the $$ will come in.

 

thats what i wanted to say !

traffic matters a lot !....
more the traffic more the earnings !

 

good niche and a good traffic and you will have a good adsense income.

 

Here, here. Good comment.

Too many people on this forum somehow expect Adsense to make them money when they simply slap the ads on a site that gets little traffic, has no useful content, is not focused on a niche, has poor SEO, and gets no related Adsense ads.