Ok. I want to SEO a site that is already SEOed for a few terms, but I want to broaden it out. Lets say my site is on cat food. Lets say my biggest keywords phrases are: A.) Cat Food B.) Cat Treats C.) Food for Felines D.) Cat Munchies Lets just say that I am ranking for "Cat Food" which, from using Google Adwords, Iv'e seen to be the most sought after keyword (and also the broadest). Lets say that is it is my main page that is ranking for "Cat Food". Lets say I want to expand my site to also rank for Food for Felines. To do this, I add another page to my site focusing around "Food for Felines". Food for Felines is synonymous with Cat Food, therefore it will look weird to have that branch off of my main page. I mean, will it confuse the customers? To google, however, it will be good because it will broaden my site's keyword range... correct? To get "Food for Felines" to rank high, I have inbound links that have Food for Felines as the anchor text, correct? They are also pointing on the "Food for Felines" optimized page specifically, correct? -- I guess what I am wondering is this: How can I have all these terms that mean similar things be on the same website and all make sense? Do I just do the best that I can? Also, if my main page is Optimized for Cat Food and on my menu I have "Food for Felines", is it ideal to have the anchor text be "Food for Felines" for the "Food for Felines" optimized page, or does it not really matter -- just as long as I have many "Food for Felines" anchor-text pages pointing at my "Food for Felines" page specifically? I hope all this makes sense.. Thanks Guys
Yes, it will, many Masterplan techniques are not very good, to put it elegantly. You don't necessarily have to build a new page for that, especially since it's just a synonym of the main keyword. Yes, but you don't need a new page for that. You include the words "feline" and "felines" 3 or 4 times in your body text of the main cat food page, and you can also include it in the title. If you have enough authority - and I'm guessing you have, since you are in top 10 for "cat food" - you will rank almost immediately. If you don't, get a few links with the "food for felines" anchor text and some variations. Well, you can do that anyway, just to be sure. You are welcome.
Ahh I see.. thanks Paul. Anyone else have any input? I trust pauls but I am just wonderin' if anyone else has any tips or techniques..?
Paul is spot on. If you want to rank for synonyms, work them into your current content. Then use those keywords in the anchor text of backlinks pointing to that page.
Paul is right. it is better you just focus on already optimized page and put the new contents over it that will help you for sure
But what about my pages off of my main page? Do I make them more focused on long tail phrases? I want to add content to make this baby more authoritative.
Ok -- Lets say my main page is focused on Cat Food. But I also want to optimize it for Cat Chow. Do I go in and replace 50% of my "cat food" phrases with "Cat Chow"? Or am I overthinking all of this? MWM
You want to target one main keyword phrase per page. If want to rank for related keywords just add that phrase 1 or 2 times then build backlinks using the anchor text. Onpage SEO is important but not nearly as important as Offpage.
OK guys -- So I think I am overreacting to on page SEO. But this is my problem: I want to rank for three words. These are not the real words, but lets say I want to rank for: Cat Food Premium Cat Food Cat Chow I am ranking for #3 on Google and #2 on Yahoo for "premium cat food". IT is abundant in my long main sales page, along with "cat food" and a few "cat chows". Basically I want ALL customers to go to my long sales page (after typing in any of these three terms), so I'd prefer if this was my main page that all SERP's indexed. So -- when someone finds the site in the SE's, I want them to go to my MAIN PAGE, but.. if I am optimizing subpages to certain terms, THEY will get ranked and not my main page. If I DO throw the three keywords in the main page, is it ok that I have inbound anchor-links all aiming at my main page with teh three terms listed above? And then use my subpages for more long-string keyword phrases? THANKS!
That is perfectly fine you actually want to mix it up and create backlinks using different anchor text, it's a good thing.