I am just starting up with adwords. Yet to signup for adword account but got loads of question. Been lurking around the internet, but thought DP members are smart enuff to answer most of my questions. So here i am, I need to know a few things before i kick off my new campaign. 1) Can I start a CPM campaign immediately after i create a new account? Or i have to start a CPC campaign first before starting a CPM campaign? 2) Can i set keywords in CPM campaign to trigger ads only for specific keywords? 3) Can i set time, days, country, ZIP code targetting on which my ad will run? like, i want to run a ad in honolulu between 9 am -11 am on monday-sat-sunday only. Can i set this for CPM ads too? 4) If i set daily target of $10, will my CPM ads go beyond that? or CPM ads once bought will run till my bought amount is used up? Since CPM is pre-pay if am not wrong? 5) Quality score looks for meta keywords, title and on page keywords? Please confirm this. Also does QS also looks at your Ad text? is it important in detemining quality score? Thanks. Looking forward to some answers.
1) I think its only CPC. I'm not sure about CPM 2) yes 3) i'm 99% sure you can set time/day your ads run. 4) Sometimes it goes over your daily budget and sometimes under. I think if you set $10/day over 30 days it will not go over $300. So one day may be $15 the other may be $5. 5) i will pm you about quality score. i guess i cant post the links yet. hope this helps.
Cpm is only available in adwords for placement targeted - what used to be called site targeted - campaigns, not keyword targeted campaigns.