Hey guys, I have a backlink from a .gov site, and as we don't have many backlinks (less than 200), this is a very important one for us. The .gov's page that points to ours is deep within their site, and it points to a deep page in our site. My company wants a different page on our site to point to the .gov's home page. Now, will google see this as a reciprocal link? Do you think it's a good idea to make our link to them a nofollow link? This will produce better PR from their backlink, right? I've also read that google awards PR for outgoing links to authority sites - so I'm not sure if I should make it nofollow or not. Any thoughts on this?
If it is from different page it takes Pr from that page. If link from gov sites makes your page it links to rank well it should not make difference if you use follow on another page. You can use no follow if you like i do not see how it hurts to add no follow link.
thanks guys. I figure that I'd get good results from it anyway, I'm just wondering if I want to maximize it with a nofollow on my pages (it feel a little immoral though)... maybe I'll just leave it as is and appreciate the .gov link. just to clear this up... all the links point to different pages of each site - they don't point to the same pages at all - they're still seen as reciprocal links though, right?
They certainly don't give any PR for links to any site, authority or not. However, I've heard people say that links to authority sites can help boost you in the SERPS, which is really the whole idea. Can't say whether I agree or not.
Now that you mention that, it does sound a little 'off'. if that were true - i can just link to every .edu and .gov out there. Outgoing links can't possibly help SERP or PR.
I agree with dtm32236, if that was the case every pills and casino site we see would be linking to the White House and the FBI.