I am using google as PPC. My budget just eats up early in the morning close to $70 a day and i only get 7 to 9 leads out of 40 clicks. I am thinking using yahoo now any suggestions?
Yahoo is known for paying higher per click than Google. Unfortunately, Yahoo adverts get less clicks than Google's. Google's code gives better, more relevant ads and such, but why don't you try both of them? Put Google on your site for 2 weeks, then put Yahoo on your site for 2 weeks, and whichever gives higher pay, stick with it!!! Hope this helps, -Saam
Well I'm getting far fewer hits with yahoo but I'm paying less per click for the same keywords when compared to google so I'd suggest just using both (doesn't take that much additional effort to manage two groups of campaigns).
I think google is better. And second thing is that yahoo is new player so you cann't have that level of confidence upon them as you may on google. Because google is experienced in it and have good reputation in the market.
It's really hard to say, it can even depend on your niche. Yahoo definitely seems to be the best choice if you are looking for something instead of google. If you are in profit at google, hopefully you'll be able to expand out over to yahoo and widen your profits some more
Not sure, but Yahoo ads use to be very untargeted on publisher sites and they were complaining about it as they were saying that the advertisers were not getting good quality traffic when infact it really was that the ads were not targeted. So I guess that's answered some of your questions unless they have improved. From what I can see, your conversion rates are very good, so why you are looking for alternatives I'm not sure, but if others got them conversion rates like you they would be laughing their way to the bank.
Um sorry but Google is the best out there, Yahoo is only the competitor but not the leader, so Google is your best chance.