Inactive for search, what is this mean?

Discussion in 'Google AdWords' started by MikePrice, Feb 28, 2008.

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  1. #1
    After few days running, almost all my keywords campaign is "inactive for search" and need to increase the bid.

    Even inactive for search, is it still shown on the publisher website or not?
     
    MikePrice, Feb 28, 2008 IP
  2. clix99

    clix99 Well-Known Member

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    #2
    It means that the bid is too low, AdWords calculates the rank of your ad by two main parameters - quality score and bid amount.. your quality score is too low for your bid on the inactive keywords. Raise your bid and/or your quality score (by changing landing pages, ad content & keywords).

    You ads may still appear on content network if it's adjusted to be on. Check it every 12 hour and see if you get impressions.

    Good luck
     
    clix99, Feb 28, 2008 IP
  3. TheMachine

    TheMachine Peon

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    #3
    delete it...change your LP (add content and make it relevent) and setup new (more targeted) adgroups
     
    TheMachine, Feb 28, 2008 IP
  4. robertpriolo

    robertpriolo Peon

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    #4
    1. how much are you bidding

    2. What are you bidding on

    3. What does your creative look like

    4. What is the landing page

    Send this information for a better analysis
     
    robertpriolo, Feb 28, 2008 IP
  5. EnsureMedia

    EnsureMedia Banned

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    #5
    the bids that you are making on those keywords are too low. Need to be increase before google even considers showing those ads.
     
    EnsureMedia, Feb 28, 2008 IP