That`s some serious burn from the yahoo department, lol ...I wish I could get 74$ to click on an ad xD
The niche is (Fat Burning - Mens Fitness). I've been using Yahoo for some time now, and even though I nearly always bid at the maximum CPC, I usually only receive clicks at $0.5-$3. They convert well, and I have a little trick I do to get part of the cash back, even though the customers don't convert. But $74 for one click feels like getting a large sharp metal object showed up where the sun don't shine. The click did not even convert. As always, think big and kick ass.
That is the biggest cost of a click I've ever seen in my life. That is just too much, unless the conversion of that click was in the thousands for you to offset the cost
Couldn't quite tell from your post whether this was a bizarre event, or one that you expected. What was your bid?