Overall Global Click Fraud Rate-28.3%

Discussion in 'AdSense' started by COBSolutions, Feb 27, 2008.

  1. #1
    Put your hands up and let us all say no to this menace

    It has reached alarming menace at 28.3%- it is ruining that much percentage of our earnings
    And guess what-it is only increasing day by day
    Kudos to all those researchers at ppc ad companies trying to tackle this menace

    Suggest measures to tackle this and avoid this in 2008

    Mine
    *report immediately if you know about it-dont think that is not my job
     
    COBSolutions, Feb 27, 2008 IP
  2. Abhik

    Abhik ..:: The ONE ::..

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    #2
    I guess majority of that comes from n00b adsense publishers clicking their own ads using proxy.
     
    Abhik, Feb 27, 2008 IP
  3. wisdomtool

    wisdomtool Moderator Staff

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    #3
    That means 1/4 to 1/3 of the clicks that we are paying for are just paying into the pockets of fraudsters? Doesn't sound very comforting to know that :(
     
    wisdomtool, Feb 27, 2008 IP
  4. cool_78

    cool_78 Guest

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    #4
    This is just sad. We all could use the additional 28.3% earnings for legitimate publishers.
     
    cool_78, Feb 27, 2008 IP
    wisdomtool likes this.
  5. wisdomtool

    wisdomtool Moderator Staff

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    #5
    No wonder Adsense was so much stricter and ban more people nowadays. It is also good in a way, this keep the confidence of the Adwords buyers in the program.
     
    wisdomtool, Feb 27, 2008 IP
  6. COBSolutions

    COBSolutions Well-Known Member

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    #6
    yes that is not very comforting, all your 28.3% of hardwork goes down the drain-so we need to work that much percentage more harder.......so much for hardwork

    More data about click fraud:

    *The overall industry average click fraud rate rose to 16.6 percent for Q4 2007. That's up from the 14.2 percent click fraud rate for the same quarter in 2006 and 16.2 percent for Q3 2007.
    *The average click fraud rate of PPC advertisements appearing on search engine content networks, including Google AdSense and the Yahoo Publisher Network, was 28.3 percent in Q4 2007. That’s up from the 19.2 percent average click fraud rate for the same quarter in 2006 and 28.1 percent for Q3 2007.
    *The 2007 industry average click fraud rate grew by 15 percent over the industry average click fraud rate for 2006.
    Q4 2007 click fraud traffic from botnets was 15 percent higher than click fraud traffic from botnets in Q3 2007.
    *In Q4 2007, the greatest percentage of click fraud originating from countries outside North America came from India (4.3 percent) Germany (3.9 percent) and South Korea (3.7 percent).
     
    COBSolutions, Feb 27, 2008 IP
  7. w3bmaster

    w3bmaster Notable Member

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    #7
    Those numbers are sad :(

    Hope soon bether protection will prevent such numbers
     
    w3bmaster, Feb 27, 2008 IP
  8. wisdomtool

    wisdomtool Moderator Staff

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    #8
    I think Google is doing the best it can, as illustrated in the increasing number of banned Adsense accounts. I just hope that these Adsense publishers had been banned correctly and not otherwise.

     
    wisdomtool, Feb 27, 2008 IP
  9. thsadmin

    thsadmin Notable Member

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    #9
    But what are they including in their click fraud findings and what is a fraudulent click ?

    Do they include deceptive ad's next to pictures.
    Do they include MFAs.
    Do they include arbitrage.

    Basicly are they including sites that are breaking TOS, then yeah it makes sense, but if it's just clicking own ad's and requests from friends etc. then that sucks.
     
    thsadmin, Feb 27, 2008 IP
  10. angilina

    angilina Notable Member

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    #10
    So sad to hear such thing.
     
    angilina, Feb 27, 2008 IP
  11. COBSolutions

    COBSolutions Well-Known Member

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    #11
    All the click fraud is exclusively from ppc advertising clicks and 15% of it is generated from botnets
     
    COBSolutions, Feb 27, 2008 IP
  12. ehuq

    ehuq Well-Known Member

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    #12
    Are MFAs illegal according to TOS of adsense? I didn't find anything on Adsense TOS. blogspot.com is full of MFA blogs which is owned by google itself.
     
    ehuq, Feb 27, 2008 IP
  13. rapwayup

    rapwayup Peon

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    #13
    well, what can i say
     
    rapwayup, Feb 27, 2008 IP
  14. godmode

    godmode Well-Known Member

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    #14
    yeah sux. imagine if you are a advertiser paying for 1/3 clicks for FREE. damn, am off to adwords taking my CPC down a bit more lol
     
    godmode, Feb 27, 2008 IP
  15. wisdomtool

    wisdomtool Moderator Staff

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    #15
    It is a great pity, adwords work well for brick and mortar industries, we do have a good yield with adwords, but the fraudulent clicks can actually damage the yield substantially especially nowadays when adwords isn't really that cheap.

     
    wisdomtool, Feb 27, 2008 IP
  16. koan

    koan Well-Known Member

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    #16
    Where exactly did you get those figures? Sounds like something from a biased company that has a vested interested in crying wolf. Like some click checking company advertising their service to advertisers.
     
    koan, Feb 27, 2008 IP
  17. wisdomtool

    wisdomtool Moderator Staff

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    #17
    I don't see cashisfilthitakecheck advertising anything. Also where do you get such notion from? Any tell tale sign from the OP posting?

     
    wisdomtool, Feb 27, 2008 IP
  18. Proximity

    Proximity Banned

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    #18
    wow, that is big news to be relating adsense...
     
    Proximity, Feb 27, 2008 IP
  19. soniqhost.com

    soniqhost.com Notable Member

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    #19
    AS long as there is money to be made people will look for the easiest way to make it and that is through fraud.
     
    soniqhost.com, Feb 27, 2008 IP
  20. pennytrader

    pennytrader Active Member

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    #20
    that is not an ethical. I only earned $38 from my two sites in last 6 month, but never tried anything like fraud and will not do that, People should workhard on their sites then just clicking the ads.
     
    pennytrader, Feb 27, 2008 IP