Review my ringtone landing page.

Discussion in 'Google AdWords' started by lslars31, Feb 26, 2008.

  1. #1
    Just going about getting my first ringtone related affiliate offer up on adwords. Was just wondering if people could give me some positive/negative critisizm on my landing page idea.

    I tried to match the colors to the offer I am going to be promoting, and make it very direct showing the user what they need to do. I also added the "you searched for ..." and thought that was a nice touch.

    Anything I should add or get rid of?

    Oh also, I just whipped this up so it's not quite perfect yet, but still looking for ideas before I go any further.
     

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    lslars31, Feb 26, 2008 IP
  2. PPC-Coach

    PPC-Coach Active Member

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    #2
    Nice landing page, I know the offer you're doing too, it works... :)
     
    PPC-Coach, Feb 26, 2008 IP
  3. lslars31

    lslars31 Peon

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    #3
    Very nice! Thanks! Well i've seen you posting around here and from what i've read, if you say it's good then that's a real plus! So you don't think I will need to change anything and I'm good to go?

    Haha that's funny you know the offer I am doing, I wouldn't doubt it. I used almost the exact same colors.

    Now all I have to do is make it go live and find myself some keywords that aren't already taken up by everyone else.
     
    lslars31, Feb 26, 2008 IP
  4. robertpriolo

    robertpriolo Peon

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    #4
    it looks fine, it just depends on what you do with it from here
     
    robertpriolo, Feb 26, 2008 IP
  5. lslars31

    lslars31 Peon

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    #5
    I think I know just what to do with it ;). In all seriousness, I totally know what you mean.
     
    lslars31, Feb 26, 2008 IP
  6. robertpriolo

    robertpriolo Peon

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    #6
    please keep us updated with the success or failure of the campaign
     
    robertpriolo, Feb 26, 2008 IP
  7. lslars31

    lslars31 Peon

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    #7
    I will for sure! I hope I can come back here in a couple days with a success story! Regardless i'll let you guys know how it went.
     
    lslars31, Feb 26, 2008 IP
  8. godmode

    godmode Well-Known Member

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    #8
    yeah sure enlighten us with some knowledge. I really need to get started with affiliates with PPC. been doing all organic till date.
     
    godmode, Feb 26, 2008 IP
  9. lslars31

    lslars31 Peon

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    #9
    Oh very nice. Well if you can do it organic and still make money i'd say that's the way to go! I'm always pretty worried about PPC especially right now when moving into a new niche. I still have a few niche related questions to get answered, but I should be good to go by the end of the night. Hoping all works out well.
     
    lslars31, Feb 26, 2008 IP
  10. Blogspotter

    Blogspotter Notable Member

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    #10
    Design is not so bad. In fact it looks very good. But I think you are telling your visitor to grab the ringtone very too very quickly.

    A visitor lands from an adword link, and there you are telling to chose his carrier. For this kind of landing page that ask someone to buy the ringtone instantly, you would neeeed highly qualified Clicks .. And those clicks will be the most EXPENSIVE.. Mind you, this is one very very saturated market (for about 3 years?)... And your landing page won't score that great in terms of Quality score either.

    I would suggest making the site more subtle, because you would be obviously bidding for low price, low competitive keywords as you mentioned.

    Low paying keywords will Not Sell to the Visitor.
    So you would need to do the selling.. or pre-selling as they call it, on your landing page.
    HINT.. If the page were something related to Dave Mathews Band... to get him more interested ... He should feel will get what he really wants... and then send him to the carrier.... through the link of a particular song...

    What I mean you might want to be more innovative....

    In a saturated Market.
    EVerybody has a landing page that ask the visitor to chose his Product.
    And everybody bids on every keyword..

    You arrows from the side looks too affiliate like.. It Shouts Out LOUD.. "BUY FROM ME" ..

    I thought you were looking for criticism.. :)
     
    Blogspotter, Feb 26, 2008 IP
  11. lslars31

    lslars31 Peon

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    #11
    Thanks a lot!

    I knew there was some negative criticism to be had... good tips. I'll have to implement those and see what I can do. As far as the arrows go, I was just taking those from other ads that I have seen :) you make great points though.

    So in the end I would want the visitor to show up on a generic page first, then choose the song or w/e it may be, and then be shot over to this LP?

    I appreciate the negative criticism :)
     
    lslars31, Feb 26, 2008 IP
  12. Blogspotter

    Blogspotter Notable Member

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    #12
    That would be what I'd do yes.. :)

    You may write something nice about the songs, reviews, story behind the song, some anectdotes on the band etc etc.. Make it intersting..
     
    Blogspotter, Feb 26, 2008 IP
  13. lslars31

    lslars31 Peon

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    #13
    I'm not necessarily thinking about promoting my offer with bands and such... is that even a good idea?
     
    lslars31, Feb 26, 2008 IP
  14. godmode

    godmode Well-Known Member

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    #14
    mind if i ask you what offer you promoting. you can PM me if you dont wanna post in public.
     
    godmode, Feb 26, 2008 IP
  15. lslars31

    lslars31 Peon

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    #15
    Not a problem, I pmed you.
     
    lslars31, Feb 26, 2008 IP
  16. HaltingPoint

    HaltingPoint Peon

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    #16
    I haven't gone into ringtones at all since I'm still learning how to build good converting campaigns in AdWords however I think the overall principle is that your visitors aren't presold, so you need to present them with some presell material versus just a call to action (CTA).

    So maybe create a way to bang out templates focused on content for the route you are going to promote these on AdWords, maybe embed a YouTube link to a music video in the page or a link to listen to the MP3 so they know what they're getting, etc.

    Also, by adding this presell content to your page you help with the quality score hopefully.

    Again, I have not gone into ringtones so I'm curious what Godmode and Blogspotter think about this.
     
    HaltingPoint, Feb 27, 2008 IP
  17. lslars31

    lslars31 Peon

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    #17
    I know all about that in other niches, I normally make an entire site geared around my niche and have landing pages off of that (with reviews and pre-sell etc.). However, I was just assuming the best way with ringtones is to go with the carrier page (with my own couple twists) because it seems like that is what's working for everybody else.
     
    lslars31, Feb 27, 2008 IP
  18. Masterful

    Masterful Well-Known Member

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    #18
    Islars31, your landing page looks great. However, I'm afraid Adwords will disapprove it almost instantly, if not instantly. Adwords' ringtone policies were recently updated, and your landing page does not meet any of the requirements. Read about it here.

    In short, you have to provide details of the services' prices, as well as information concerning the services' subscription and cancellation policies.

    If you set up a campaign to that landing page, you will also have another problem: a very poor quality score. There's barely any content on your page. The Adwords bot will therefore see very little relevance between it and your keywords and ad text.

    Ringtones keywords are already very costly. With that landing page, I expect your minimum bid to be no less than $5, or even probably up to $10. Sorry for the bad news.
     
    Masterful, Feb 27, 2008 IP
  19. lslars31

    lslars31 Peon

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    #19
    Thanks for the info!

    However I'm planning on running this campaign on Yahoo now for the time being. 1% the competition for the keywords I'm going after.

    If I do switch over to Google i'll for sure take that into account though, thanks.
     
    lslars31, Feb 27, 2008 IP
  20. csource

    csource Peon

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    #20
    looks very good
     
    csource, Feb 27, 2008 IP