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Display URL has to match Destination URL or Landing Page URL?

Discussion in 'Google AdWords' started by blazespinnaker, Feb 19, 2008.

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  1. #1
    http://adwords.blogspot.com/2008/02/update-to-display-url-policy.html

    They meant Landing Page URL, right? right?

    That had me a bit scared for a sec!
     
    blazespinnaker, Feb 19, 2008 IP
  2. Scott_

    Scott_ Peon

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    #2
    Yes, the display URL is supposed to match your landing page. If it doesn't match, Google will give you a very low quality score and/or not show your ad.
     
    Scott_, Feb 19, 2008 IP
  3. robertpriolo

    robertpriolo Peon

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    #3
    not true at all..


    Your display url needs to match the destination URL at the text ad level, however you can override the destination URL at the keyword level. I do this often, especially for affiliate programs and all my quality scores are at GREAT!
     
    robertpriolo, Feb 19, 2008 IP