I just checked my Clickbank stats and started laughing. 6 clickbank sales for a "divorced" related product on 14th of Feb, the "valentines day". This is the max in last 6 months. Normally I get a sale or two per day. Not more..
Not really strange if you ask me. Divorce usually comes when at least one person cannot stand the other anymore. Valentines day reminds them of how bad it is and how everyone else is happy and makes them think its time to move on.
while I would agree with wowhaxor I have hard time imagining that people who decided to divorce would first thing go online and search an eBook on the process. Though I may be it's just me being old-fashioned.
I think it's actually a lot more simple than that - People do a lot of crazy things on Valentines day - but THINK - WHAT is Valentines day for? Showing your love for someone, sharing feelings, chocolates (aphrodesiac), spending time with your newest or current partner/potential partner... I think it's because many people have new partners they want to commit to and need to legally clear themselves. V-day would be a huge influence to that. Great catch OP, sometimes it's so obvious that it's complicated NC.
Be prepared for massive refunds - "Hmm... In second thought, I still love him... Let's refund that divorce thing!" nadavs