Is this a proper way to create an AdWords campaign? Is it effective?

For example, let's say I have a movies download site. The movies I am selling are ones that have just been released to DVD.

So let's say the movie "3:10 to Yuma" has just been released. Do I create an Adwords campaign as the following:
3:10 to Yuma movie download
3:10 to Yuma download
download 3:10 to Yuma
etc

And then if Saw IV has also been released, could I create adwords for that movie as well? Basically, for one single site are you supposed to create many different campaigns etc?

Is this a good way to get traffic to your site? I know I would be constantly be creating adwords campaigns but I assume you should keep up with what's new and what people are searching for.

Also, do you think Google will charge a high bidding price if I create adwords campaigns this way?

Any insight would be hugely appreciated!

 

from my experience I have found that most keywords can be created with heads and tails

Heads are the movie names and tails are descriptive keywords

Lets say the following movies are out for release

* 3:10 to Yuma
* The Tudors: First Season
* Becoming Jane
* Michael Clayton
* Gone Baby Gone
* Resident Evil: Extinction
* Lust, Caution

Then you can come up with static tails that could apply to all of them

download
watch
movie
dvd
hd dvd

you can now create each variation

3:10 to Yuma download
The Tudors: First Season download
Becoming Jane download
Michael Clayton download
Gone Baby Gone download
Resident Evil: Extinction download
Lust, Caution download
3:10 to Yuma watch
The Tudors: First Season watch
Becoming Jane watch
Michael Clayton watch
Gone Baby Gone watch
Resident Evil: Extinction watch
Lust, Caution watch
3:10 to Yuma movie
The Tudors: First Season movie
Becoming Jane movie
Michael Clayton movie
Gone Baby Gone movie
Resident Evil: Extinction movie
Lust, Caution movie
3:10 to Yuma dvd
The Tudors: First Season dvd
Becoming Jane dvd
Michael Clayton dvd
Gone Baby Gone dvd
Resident Evil: Extinction dvd
Lust, Caution dvd
3:10 to Yuma hd dvd
The Tudors: First Season hd dvd
Becoming Jane hd dvd
Michael Clayton hd dvd
Gone Baby Gone hd dvd
Resident Evil: Extinction hd dvd
Lust, Caution hd dvd


this is a good starting point and will only require optimization from this point forward. You can adgroup them for better text ad targeting so that you can show pricing or other highly targeted messages. Then you can create both exact and broad variations of both to better effeciency.

Your excel would look something like this...

see attached

 

Robert, thank you! Your input is greatly appreciated.

Would the bid amounts for these "new" movies be low, since there probably isn't much competition yet?

 

yeah you can probably start them off at the minimum CPC.

make sure you have really good landing pages otherwise google will raise your minimum cpc bids to $5 within 24 hours.

 

But if my landing page does not have e.g. a 3:30 to Yuma review or description about it, and have an adwords campaign about that movie, will I be slapped? How do people get away that? Or should I put a bunch of text at the bottom of my site with all the movie names available etc?

 

you should not be sending your traffic to a generic landing page, you should be sending them to a targeted landing page. This means if they search for 3:30 to yuma that is the page they land on...

That is proper optimization, any other way is a waste of money

 

This is the problem most noobs run into on adwords (I know I did). You take every possible combination of keyword and direct them to a generic landing page. Before you know it, all your keywords are rated "Poor" and are inactive for search with $5-10 bid requirements. You need to break out your keywords very specifically and direct them to a very specific landing page that includes text about that keyword. And I don't just mean a couple of Amazon ads. I mean writing about the product, reviews, manufacturer specs, whatever. The more targeted your ads, keywords and landing pages, the less you'll have to pay for higher placement.

 

you should get a standing ovation for that =)

 

Thanks guys for the great information.

One other question. I am putting together a site that sells multiple products. Each category of products are mapped to one webpage within my site. For example, if I had a Ford Mustang website selling parts. One page sells Ford Mustang mufflers, and another page within the site sells Ford Mustang steering wheels. My homepage explains about what I am selling, and I have a sidebar pointing to the specific products I sell.

So if I create an adwords campaign for "Ford Mustang steering wheels", should my landing page be the steering wheels page, or should it go to my homepage? I always thought a landing page is the homepage but from your descriptions above it sounds like it is the page that your potential customer clicked to from Google.

 

Could you expand on this some more? What do you mean by adgroups and optimization? Would an adgroup be any of the ads that pertain to "3:10 to Yuma" and another ad group pertain to "Saw" each with different landing pages, ad copy and keywords? Basically different sub-campaigns really?

Also, what constitutes "optimization"? Shaving off the poor CTR ads and increasing bids on the good ones to rank even higher?

 

yes, never send traffic to a home page... they are untargeted and your bounce rate will be high.

 

yes adgrouping would be basically creating a lot of small campaigns. Campaigns are designed to control spending and geo targeting. Adgroups are designed to segregate text ads with grouping of keywords. Like about you migh adgroup by movie so that each ad can message specific to the product. Such as you might want to include the price of the dvd to pre-qualify your audience. No point in spending on the click just for the visitor to be turned off by the price. The price for movie 1 might be $19.99 while movie 2 is $12.99. Since you cant place both ads properly in 1 adgroup you design your adgroups around your creatives.

Optimization is the process of evaluating weaknesses in your campaigns and then either fixing them or deleting them. A poor performing ad can be replaced and tested against a possible better performing ad. You can research and add more negatives, you can expand your broad matches, and split test landing pages for better conversions.

 

So going back to my first example, unless I plan to write an article or "adtext" on each landing page for each movie I create adwords campaigns for, there is pretty much no point in running those adwords campaigns?

How else can this be done?

 

if you are just doing an article that up sells an affiliate program, then just try hot linking direct to the affiliate product page.

 

what's "hot linking"?

 

sending the traffic direct to the affiliates landing page vs up selling a product on your own designed page and waiting for a click through then a purchase. Basically cutting out the middle man

 

So you mean using the hoplink as your destination URL and not even using a landing page.

 

yes that is correct, but you have to make sure the affiliate program allows it, because some don't

 

Wha? I just know that some affiliate program doesn't allow hot linking. Logically, why not? Cuz in simplest way, it should convert better to send traffic directly to affiliated page rather than usher them to landing page first. Right?

 

im not 100% sure why they don't allow it, but I am sure it has to do with blackhat marketing techniques.