PPC + ClickBank Landing pages.

Hi Guys,

I have some questions about your landing pages, hope you don't mind

From your experience, what kind of presell landing page is better? I mean, are you writing an objective review? Or you write some kind of story and explains how the ebook saved your life?

Another question about you landing page, where do you link? Do you link to the long/ugly sales letter or directly to the payment?

Thanks,
Any help is appreciated.

 

heya, been with cb for 4months now. but i think i'll give a try on ppc or google adwords.
lemme ask this, is it ok to use my referral link for adwords? e.g. - http://xxxxxx.yyyyy.hop.clickbank.net

 

I don't know how others doing using direct linking, I spent $300 and had no conversions.

However I'll be happy to hear others opinions...

 

yes it is ok.

 

oww, so PPC isn't really a guarantee that you'll get sales with those number of clicks? tsk.

guess it's better to focus with what i'm doing.

 

Don't waste your money on PPC, before your read their Help Center or some Adwords ebooks.

That's what usually happens, when people start using PPC without knowing how to use it properly.

Roneny

If you have spent $300 and have no conversion, that's probably your keywords or landing page problem.
Choose the keywords that are VERY relevant to what you are advertising.

 

It's better to use your own landing pages for adwords (imo) because typically your quality score will be better and you can also condense the sales pitch.

 

Hi,
Honestly, I don't think it's a keywords problem, I promoted Rocket French, which has really nice stats in ClickBank. And tell me if I'm wrong, but it seems to be a conversionable product. I think I used really good keywords, I mean, what's more targeted than "How to learn french online", I had nice CTR. But it just refused to convert. I cloaked their sales page through my domain. Looking on this facts, it must be the landing page.

However, I don't know what to do in the landing page. Would you suggest me to do a review or a comparsion? Should I link to the sales page or to the payment page directly (After iframing the hop link) ?

Thanks for the help.

 

Don't direct to the payment page unless you create your own sales page, which means writing this long page. Even then it can cause problems because the item.vendor_affiliate.pay.clickbank.net is not an official ClickBank link and it does not set a cookie (if the customer returns later through the vendor's website - you do not get credit). This link caused many problems after their January 8th update - it just stopped working for a few days and people lost their commission.

On your landing page you can do a review, comparison, both, none of them, or whatever you think is right. AdWords gives an amazing tool called Website Optimizer - you can rotate landing pages and see which works best for you. Sound trustworthy and people will buy.

nadavs

 

Use your own landing page, you can control the content and keywords which I believe assist with the Quality Score. You can also "Pre-sell" the product or products.

One thing I would suggest about PPC advert is to hint at or even stronger that there is a cost involved. Your customers may expect "How to learn french online" to be a free resource which means a cost would be a surprise. How about creating a review of the product and advertise it like "Learn French Online - Read an independent review before you buy" or something along those lines. Will probably get less clicks, but they will at least be expecting to buy something at the end of it.

Just my 2 cents worth!

 

Thanks for the suggestions, I'll try that.

I actually state on my ads that money is involved. I write "8 weeks for success or your money back"

 

I noticed that I get better conversion when I mention the price in the ad, and exclude keywords such as "free".

Here is an example of the ad copy:

Learn French Online
Learn to Speak French in 3
Weeks! Now on SALE - $67
www.Learn French.com


- Now, don't use this exact ad. I have not researched the product, so I have this add as quick example. I am sure you coul;d come up with better ad - and as I mentioned, an ad with PRICE Eliminates people who are looking for FREE stuff.

 

alexs464

The problem with mentioning the price in the ad is the is that is decreases your number of clicks slightly, which lowers your CTR and raise your CPC.

I believe, that people who were not interested in buying something, can still buy the product if the sales page convince them to do so.

 

Yeah it's true!
But that would be my last problem. I want to succeed selling stuff to people who wants to buy something first. Then I'll try to play with my ads.

Anyway, can someone show me an example of a landing page for some product ? I don't want you to "tell me your product", just wondering if you have some landing page that had great conversions for a product that you don't sell anymore?

Some help like that would be appreciated....

 

But it seems like most of the Clickbank sales pages suck,so it's probably good to mention the price in order to get extremely targeted visitors which equals more sales.

 

i allways put the price in my ads
It saves so many wasted clicks

 

Hi Roneny,
I design landing pages, and the biggest problem i've had to deal with is making an LP for a hideous looking merchant site. Because a lot of times what kills the sale is the design of the merchant site (which you obviously can't control). Fronting a good merchant site with a good LP will yield better results obviously. The focus in my designs is a strong CTA in a design that is not overbearing to the viewer. I've seen a lot of LPs that try to cram every piece of info they have into it...and I feel this is more detrimental than beneficial. People need something that is short, sweet, to the point and convincing...tons of adcopy is a turn off for a viewer who has a 15 second attention span. I just did a review LP for Japanese learning courses...so different niches will demand different approaches. If you wanna see some examples of what i've done to help you, my website is below...best luck!

http://www.lpmaker.com

 

The best landing pages are the ones that have been tested many times over. I doubt someone will provide you with a good example but you can take a look at top gravity products. Those usually have pages that convert well

 

But the visitors will be more targeted! This means conversions go up, which in turn means that you can spend more per click.

To answer the initial question, the type of landing page you use depend on the visitor. If your visitor were someone who typed in "Product Name Review" in Google, then you want to do an objective and unbiased and most importantly NON SELLING review. Basically just an overview of the product.

This is because people that type in "Product name REVIEW" is more often than not making a buying decision, and you're not trying to convince them to buy as much as you are simply INTERCEPTING the sale.


Now if your visitor is someone who typed in "How to cure ABC" in Google then you want to address that problem in your review and how YOU solved that same problem yourself. Don't even mention the product until you get like halfway down, and then you tell them how awesome the product is and how Product XYZ is responsible for helping you cure ABC in 4 days or you know, whatever.

Good luck with conversions!

Linus