Hello guys, could you please help to elaborate on what tips you have used to gathered as much keywords as possible for your adgroup? (let say you have a general keyword as: "selling car from japan". from here, how can i derived more keywords from such keywords? any reference? Cheers, toby
"selling car from japan" sell car japan sell cars japan japan sell car sold car japan etc... you want to use every variation of your keyword to start out with. since "selling car from japan" is somewhat targeted, i would segment further and derive keywords this way and then do kw research for other words that are similar and more targeted to your intentions.
there are a few keyword generating tools around - including adwords own, which if you haven't used it, is the best place to start. Another one worth using is Massive Keyword List builder from ibizresearch.com, it's good for generating longtails.
After you target down the keywords to something like: sell car japan sell cars japan japan sell car sold car japan Do you keep them as broad match ? exact phrase? or exact match?
if you got the budget, i would test all three and then segment it out if it is hurting your adgroup. Or just have separate adgroups for each if they are displaying way different ctrs.