Marketing a Formula 1 Forum ?

Im looking for some advice or suggestions of how to promote a new Formula One & motorsport forum.

Im not aiming it at any age group in particular (alougth probably mainly it will attract male users in the age range of 16-40) .. and obviously im aware i could pay to advertise on other formula one or motorsport related sites... but im looking for more ideas.

They can be free or paid options, i dont mind as i do have a decent budget to promote it.

Thanks.

 

I would suggest a PPC campaign, on both search and content network. Max out your campaign. And the campaign should entice people to sign up, so people don't just click and then walk away. Create some interesting discussion topics, that people can only view after registration. You can remove this feature after you have finished your campaign.

You already said ads in other forums...

 

Hi Blogspotter,

Thanks for the suggestion, I had not really thought about PPC

If i made the interesting topics only viewable after registration though im confused as to how this would entice people to sign up? Would i not be better to leave the topics open to view but require registration before a reply could be posted? or am i missing the point..

Thanks,
madtay

 

Depending on your budget, you have a number of options at your disposal including press releases, ezines, newsletters, pay-per-click, offline magazines and my two favorites, forum marketing and article marketing.

Dale King

 

Thanks for your suggestions. Off line advertising is an option i have not thought about either, im not sure that would be in my budget but it will be worth looking into

Regards,
madtay

 

What about a blog? I have an idea in my mind. Would you be interested in a JV?
Try me with any question about F1, so I can prove my 'F1 Nut' status!!

Also, I have an idea for a driving e-book/course.

Just look at my name!

Regards,

RevRPM

 

Targeted traffic is always a good boost to your forum!
Check my sig

 

Write some articles, get an interview with someone thats involved in Formula 1 and publish a good press release, or post it on a blog. Create some banners and have them put up on sites of similar interest.

 

Thanks for all the suggestions, this post is certainly giving me some good ideas keep them coming!

Thanks for the suggestion, im not sure at the moment as i really wanted to focus my efforts on marketing the forum rather than building something else, i will certainly think about it though


Regards,
madtay

 

Partner up with me . I am trying the same for a social F1 site.

 

There is a lot of the good old generic online advertising you can do, eg:

Submitting to directories
Writing Articles related to Formula One and publishing them online
Google Adwords
Improving SEO
Etc

I’d suggest possibly creating a “News” section of the forum, where you can post regularly. By doing that you’ll always have up-to-date content on relevant stories thus making the forum more topical. But more importantly, you’ll also be giving the search engines a lot more keyword rich content to index that isn’t just inane chatter.

 

Sponsor the formular 1 team... if you are able to affort it.

good luck anyways!

 

Thanks, appreicate all the suggestions. I will be looking into many of them further.

hahaha best idea yet i dont think my budget will quite stretch that far

 

Hi,

Just wanted to update all those that made suggestions. I started an campaign with google adwords, with a fairly decent budget, and have also enquired about some magazine advertising and a f1 news website advertising (im waiting to hear from them regarding costs etc). Will post back with how it goes in a few weeks when i have had chance to see how well they are working. Thanks again for all the suggestions

Much appreciated.