Does Changing File Name Of Page Affect Ranking?

Hi,

I have a web page ranking well in different SEs, it has a lots of backlinks now.

I am thinking to adjust the filename, but would I lose the SERP and all backlinks?

Thanks

 

if you have

www.mysite.com/page1.html and you change that to
www.mysite.com/buy-widgets.html then you may lose ranking on that page for a time

Make sure you ptu a permanent redirect in place though and google "should" just treat the new page as the old one. including the keywords in your filename is a very good idea and will benefit your rankings so it may be worth just doign in now rather than later and building new links and redirect all the old ones using a 301 permanent redirect

 

yes, you can change and put 301 redirect from your old page to new pages. The file name should be properly optimized.

 

how to put a 301 redirect from old pages to new pages ?

 

use .htaccess file to redirect pages

 

In .htaccess
RewriteRule ^oldfilename\.html$ http://%{HTTP_HOST}/newfilename.html [R=301]