Branding ?

Discussion in 'General Marketing' started by Skouk, Jan 30, 2008.

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  1. #1
    Hello,

    Do you know what is the more efficient way to do "branding" for a website ?

    Display Ads ? How much should I spend to get some results ?
     
    Skouk, Jan 30, 2008 IP
  2. Possibility

    Possibility Peon

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    #2
    Branding is about image, so one of the most effective ways to brand your website is to have a unique, nice design, specifically a professional logo, and a good, catchy slogan.
     
    Possibility, Jan 30, 2008 IP
  3. 501

    501 Well-Known Member

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    #3
    Yeah, i think the most important part of branding like "Possibility" mentioned is a good professional logo that you would advertise on a mass audience.
     
    501, Jan 30, 2008 IP
  4. Sam 735

    Sam 735 Well-Known Member

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    #4
    Just patience and hard work...Branding can't go without it.
     
    Sam 735, Jan 30, 2008 IP
  5. pipes

    pipes Prominent Member

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    #5
    I thinking branding shouldn't be underestimated as being quite a challenge, you really need to force your name out there i would imagine, as already suggested you want something quite powerful happening with your logo and overall site design.
     
    pipes, Jan 30, 2008 IP
  6. Zibblu

    Zibblu Guest

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    #6
    What are you trying to brand? Unless you are trying to do something really huge it may just be a waste of time. I think the idea of branding doesn't really apply to about 99% of internet businesses.
     
    Zibblu, Jan 30, 2008 IP
  7. Skouk

    Skouk Guest

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    #7
    A real estate website.
     
    Skouk, Jan 30, 2008 IP
  8. Perry Rose

    Perry Rose Peon

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    #8
    Yeah, I have to agree.

    I also think that branding is highly overrated. Rarely does a business, both on and offline recoup his advertising dollars. If a particular ad or method isn't working, pull it! Branding will just drain your advertising expense account.
     
    Perry Rose, Jan 30, 2008 IP
  9. Skouk

    Skouk Guest

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    #9
    Maybe for most websites, but for real estate, it is important.

    Example :
    - AD1 : Sell your house on "WallStreet.com Real Estate" for 10$
    - AD2 : Sell your house on "Google Real Estate" for 10$
    - AD3 : Sell your house on "A-real-estate.com Real Estate" for 10$

    You will choose N1 or N2. Never N3...
    And real estate agents will work only with the most famous websites.
     
    Skouk, Jan 30, 2008 IP