Hey guys, I am well aware that keywords in the URL is a descent help in terms of SERPs ranking. But i was just trying to find a specific report regarding keyword terms in URL. It's because a client doesn't understand why, even after constant explanation. Thanks! Whoever finds me relevant case studies, will get unlimited stumbles, diggs and +rep.
Some information on this topic can be found here, http://blog.freshegg.com/2007/12/06/the-name-game-using-keywords-in-url-filenames/
Matt Cutts, who works for Google stated that keywords in a domain name do carry "minor" weight, but not enough to always out rank a domain that doesn't. In fact, 60% of the time domains with keywords don't rank in the top 10. You can find this out yourself by searching. If anything, making keyword "stuffed" domains could actually deperciate the value of your keywords in the rest of your URL.
Hey mate, thanks. Would something like mobilephoneshop.com depreciate in SERPs for keywords? or is that something like free-car-insurance-quote-compare.com thanks!
If you want to detailed study about the "Keywords in URL" then try this link. May be this can help you in some way. Keywords in URL
I believe that using a keyword in URL is important for yahoo and MSN. Google does not pay so much attention as first two search engines. But still using keywords in URL helps to increase your SERPs in Google too, at least a little bit.
Its only over use of keywords in a URL that get penalised, having your main keywords in your url is a must, because of keyword to url matching
y don't u ask ur client to put ur keywords in google and do a search, and see by himself the results, he can easily see how google will show results with keywords in URLs
I think that free-car etc.... is too long make it short and descriptive.... As far as I know keywords in URL is very powerful in terms of ranking.. You can read the seomoz Google ranking factors....Many experts discuss it there...