Depends on the site. I have some sites where Chitika significantly outperforms AdSense and other sites where the opposite is true.
Based on Content. If its content Rich try Adsense If its a Product Based try Chitika Both are good when used for Relevant content.
I think it's undeniable that AdSense is far better than Chitika. However for me, both together are best
Your allegory suggests that Chitika may be better, as when one's talking about finance the image of fox appears more agreeable, isn't it?
In the first month I used Chitika, it earned me more than Adsense. Things went downhill after that, and now Chitika is around half my Adsense revenue.
I've had like 11,000 chitika impressions and made $.03. And that could be taken back after revenue auditing. 11,000 impressions from Adsense would give me at least $20-30.
I prefer Adsense, though I've made little money with it.. at least it allows me to sign up.. unlike Chitika... rejected me.
Are there any site with Chikita? I would like to see how is chikita in the site. I've never saw. In fact i new chikita from here, i don't have much contact..would like to see their banners, etc...
I've been with Chitika now for 1 year. My Chitika revenue is 50% higher than my Adsense revenue. It works very well if your content/user interest matches Chitika's product inventory. If you have a site about jokes and you are showing digital camera ads, your click through is going to be pretty lousy.
If there is high traffic in USA And Canada will implement better Chitika, adsense, but still a high revenue stream for these bloggers. I think the combination of two advertising network will help you generate more revenue (this does not violate this policy to put google adsense and Chitika also 1 page)