why is Yahoo ad publisher network selective?

Discussion in 'Publisher Network' started by glasshoper, Jan 13, 2008.

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  1. #1
    why is Yahoo ad publisher network selective? why don't they just become openly public like google adsense? this thing i didn't get at all.
     
    glasshoper, Jan 13, 2008 IP
  2. mjewel

    mjewel Prominent Member

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    #2
    Because YPN only has a fraction of the advertisers that google has and they need more advertisers rather than advertisers. YPN targeting is so bad that I pulled it from all but one site. Adsense now pays equal or more per click, and adsense CTR is vastly higher than YPN.
     
    mjewel, Jan 13, 2008 IP
  3. AuGroups

    AuGroups Peon

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    #3
    YPN need accumulate energy to kick google's ass.
     
    AuGroups, Jan 25, 2008 IP
  4. wisdomtool

    wisdomtool Moderator Staff

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    #4
    I takes time to build up something like Google Adsense, the tracking mechanism, the payment mechanism and the anti fraud etc. I do not think Yahoo is prepared for that, they are testing the waters and have been doing that for quite sometime. They seemed to be reluctant to expand beyond USA and Canada, for reasons unknown.
     
    wisdomtool, Jan 25, 2008 IP
  5. dishonestrealtor.com

    dishonestrealtor.com Peon

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    #5
    because they dont have the manpower to review all the applicants...

    they have to manually screen them...they laid off like 10%?
     
    dishonestrealtor.com, Jan 26, 2008 IP
  6. wildfire07

    wildfire07 Peon

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    #6
    Yahoo YPN is years behind Google Adsense, I would say a failure probably
     
    wildfire07, Jan 26, 2008 IP
  7. dewpal

    dewpal Member

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    #7
    YPN need accumulate energy to kick google's ass.
     
    dewpal, Jan 29, 2008 IP
  8. DnHype

    DnHype Active Member

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    #8
    are'nt you tired of coping old post ?
    just take a look at your profile and your 14 post mark is only copyed past post lol. Reported
     
    DnHype, Jan 29, 2008 IP