why is Yahoo ad publisher network selective? why don't they just become openly public like google adsense? this thing i didn't get at all.
Because YPN only has a fraction of the advertisers that google has and they need more advertisers rather than advertisers. YPN targeting is so bad that I pulled it from all but one site. Adsense now pays equal or more per click, and adsense CTR is vastly higher than YPN.
I takes time to build up something like Google Adsense, the tracking mechanism, the payment mechanism and the anti fraud etc. I do not think Yahoo is prepared for that, they are testing the waters and have been doing that for quite sometime. They seemed to be reluctant to expand beyond USA and Canada, for reasons unknown.
because they dont have the manpower to review all the applicants... they have to manually screen them...they laid off like 10%?
are'nt you tired of coping old post ? just take a look at your profile and your 14 post mark is only copyed past post lol. Reported