How often should you email members of your opt-in list?

Discussion in 'General Marketing' started by gregdavidson, Jan 23, 2008.

  1. #1
    I've probably had this happen to me about 20 times. I would join somebody's email list for their free information or updates and they would bombard me with tons of information and solicitations! Does this method actually generate results or should you email them only when you have a legitimate offer? I was just watching a video by one of these people who says that sending frequent emails helps build a relationship with your subscribers. How can you build a relationship with me when you're just plain ANNOYING???!!!
     
    gregdavidson, Jan 23, 2008 IP
  2. Codylightning

    Codylightning Guest

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    #2
    i hate those type of things... they don't work for many people if any...
     
    Codylightning, Jan 23, 2008 IP
  3. Game Producer

    Game Producer Well-Known Member

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    #3
    Here's the rule of thumb: whenever you can provide them good quality content that solves their problems & makes themp happy - there are some people who mail me ONLY when they have good stuff, and I don't mind getting those posts 1-2 times per week.

    On the other hand... there are some mailing list where people say stuff like "I know making money online is difficult yadda yadda blah bla" - WHO CARES? I don't care if the list owner says that HE knows that earning bucks is difficult. Basically... that's patronizing + he is focusing in himself.

    Those emails make my click the unsubscribe button if I get 1-3 of those in a row.

    So... to conclude: make sure you provide something useful (or interesting or fun or something your audience likes), and then send the email. 1-2 per week is ok if you have really good stuff, once every 2 weeks is fine too. Less than 1 per month and I forget who you were ;)

    Okay - maybe not, but this is somekind of rough guideline that I personally like GETTING mails.
     
    Game Producer, Jan 23, 2008 IP
  4. NSU

    NSU Member

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    #4
    I agree with that. If you have good information to share, then 1-2 times a week is fine in my eyes. I am on Travis BMM list and I open every email he sends out. He mails pretty often.

    However, if I am on a list and I get inundated with sales pitches I am gone.
     
    NSU, Jan 24, 2008 IP
  5. dnk

    dnk Well-Known Member

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    #5
    Once a week or once in 2 weeks
     
    dnk, Jan 24, 2008 IP
  6. tyzer

    tyzer Well-Known Member

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    #6
    I'd say a maximum of 2 in one week would be ok. I say that only because if i received that amount, i wouldn't mind.

    -- Phil
     
    tyzer, Jan 24, 2008 IP
  7. Qryztufre

    Qryztufre Prominent Member

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    #7
    Two a week would not be bad if you were only signed up for one list. My girlfriend is signed up for several and is sometimes overwhelmed by the number of emails she gets... most of which only get sent out monthly.

    If all those monthly letters all started to arrive eight times a month, you can bet she's unsubscribe from most of them, or start clicking the spam filter.

    I'd say once a month with worthy content, maybe with a few links to other resources worth reading (like the other would be seven emails).
    Q
     
    Qryztufre, Jan 24, 2008 IP
  8. JNRCORPS

    JNRCORPS Peon

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    #8
    I would say about 1 maybe 2 times a week, but in saying that everybody is always saying that the MONEY IS IN THE LIST i know you must of heard that saying, so that's why they bomb your email inbox.
     
    JNRCORPS, Jan 24, 2008 IP