SERPs moving up because of clickthroughs?

Discussion in 'Search Engine Optimization' started by shieldsty, Jan 23, 2008.

  1. #1
    I was recently reading somewhere that your SERPs can move up when searchers click on your listing in the SEs. I guess the more clicks you get for certain searches the SEs assume your website is more relevent and your SERPs move up.

    This was new to me.

    Is it true?
    How is it regualated? (i.e. website owners going through and clicking on all there SE listings)
    Are there any services available to do this for you? (i.e. going through and finding all the keywords you are listed for and clicking on your listings)

    Just thought it was somewhat interesting and wondering if it is true and to what extent.
     
    shieldsty, Jan 23, 2008 IP
  2. Markas

    Markas Well-Known Member

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    #2
    I heard about that too :) I am not really sure if that works :) But if that is true people would go and click on their own results I think :D
     
    Markas, Jan 23, 2008 IP
  3. seo-ind44

    seo-ind44 Peon

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    #3
    There are lot many reason for a listing to be up in SERP's, Click through can only effect the results of bounce rate...
     
    seo-ind44, Jan 23, 2008 IP
  4. WebAttend

    WebAttend Guest

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    #4
    Alot of people asume its all backlinks, on page and page rank. While this would be the crux of it, I'm pretty sure there are other less publicised factors as well. Click thrroughs could be an example but don't forget they have alot of data on peoples browsing from the toolbar. For example, on a limited subset of surfers with the toolbar, they could be measuring page views per visit, time spent at site and many other things.

    Anyway, there's my thouughts.
     
    WebAttend, Jan 23, 2008 IP
  5. sultanofseo

    sultanofseo Notable Member

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    #5
    among many other things, google also ranks you based on impressions and CTR. if your site is on page one for a specific keyword and no one clicks on your site, then google things that your site is not the right match for that keyword. more click you get, more relavant your site is and higer you clicmb in ranking. same technology they use for adwords, higher the CTR is, lower the advertiser pays for higher ranking.
     
    sultanofseo, Jan 23, 2008 IP
  6. shieldsty

    shieldsty Active Member Affiliate Manager

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    #6
    Thanks sultanofseo that clarifys it for me.

    Does any one know if it is regulated though?.... and if there are any services to help improve your CTR (by manually or automated click throughs)
     
    shieldsty, Jan 23, 2008 IP
  7. gotlinks

    gotlinks Notable Member

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    #7
    There is no solid proof behind this statement, however I have moved up by improve traffic from banner ads, but that could just be luck to :D
     
    gotlinks, Jan 23, 2008 IP
  8. shieldsty

    shieldsty Active Member Affiliate Manager

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    #8
    I dont think there is solid proof either and I doubt google would want everyone to know it if it was true.
    But if you follow your click throughs closely and you see a clickthrough to your site on some noncompetive keyword combo where you were ranked intitialy, say 10 before, after the clickthrough you will move up on that keyword rather quickly.
     
    shieldsty, Jan 23, 2008 IP
  9. sultanofseo

    sultanofseo Notable Member

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    #9
    it is not hard for google to regulate this actually. google knows the ip address of the person who clicked and duration of that visit. so if one person from the same ip keeps clicking and coming back right away, or some automated bot, then google will find it fishy. but i think you have to be on first couple of pages for this to effect you any way. there is no reason for anyone to go all the way to the 17th page to just click on a specific site
     
    sultanofseo, Jan 23, 2008 IP
  10. TangoUK

    TangoUK Guest

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    #10
    No way is this this happening on the organic results.

    It would be far too easy to manipulate.
     
    TangoUK, Jan 23, 2008 IP