Hi guys, i just took some time to write a PR release for my website, and i wonder whether experienced DP members can take a look into it? Please tell me if its missing any elements that i need to add, becouse i plan to do this release tomorrow evening at PRleap. Here is the release.. Comments and advice appreciated ;-) ------------------------------------------------------------------------- FOR IMMEDIATE RELEASE: Suthan M suthan atyoursimplystupid.com / suthan at gmail.com Landline : (+603) 8737 4210 Mobile : (+6017) 3369759 Address : 91, Jalan 5/6, Taman West Country, 43000 Kajang, Selangor, Malaysia Notification : Your Simply Stupid 21 year old teen changing the internet scene by saying: Your Simply Stupid Kuala Lumpur, Malaysia -January 15, 2008- A local top and popular internet entrepreneur has recently formulated a step-by-step internet e-business study plan for those who are in need of guidance in starting their own online marketing venture Written in a very interactive, detailed and comprehensive manner, just about anyone can pick up the guide, apply the techniques and start a profitable internet-marketing venture successfully According to the author, Suthan M, www.YourSimplyStupid.com anti stupid cure is written in such a manner to make it interactive, interesting and easy to apply. As such, he went against the norm, and built a "parody website" to teach first hand the mistakes that wannabe entrepreneurs commonly make, so that they can learn and avoid those mistakes. Moreover, the site is highlighting pure brilliance that can be easily summed up as interesting and interactive which helped it to quickly become an internet success story surrounded by controversy and “buzz†from all quarters. Readers who got the guide were simply fascinated by how problems are solved in the Your Simply Stupid’s anti stupid cure. "To make sure people understand what is being explained, Suthan went to great pains to make teaching interactive. For an example, to teach others to use spell checks, he made thought-provoking mistakes on his website and his domain name but he did it in a tastefully funny and brilliant way that makes people remember", remarked Ward Tipton, A Philippines based editor cum internet marketer But the question on everyone’s lips is, “does www.YourSimplyStupid.com do what it says it does?†which is to "un-stupid-ize" internet marketers from making fatal mistakes that can kill their online career ? On that, Suthan M smiles and nods his head before saying one has to take a first hand look to find out about it for them self. To do that simply head on to www.YourSimplyStupid.com . And oh yes, don’t forget your doofus hat; you will know why when you visit his website ------------------------------------------------------------------------------------------------------- Notes to the editor: Suthan M is a 21-year old, full time internet marketer who is successfully making waves as an authority in the online marketing scene. He is an intelligent young man who enjoys playing Warcraft whenever he has time for leisure activities. Review Copy Available For Editors by mailing: Suthan M suthan atyoursimplystupid.com / suthan at gmail.com Landline : (+603) 8737 4210 Mobile : (+6017) 3369759 Address : 91, Jalan 5/6, Taman West Country, 43000 Kajang, Selangor, Malaysia ###
What are your goals for this release? If you are expecting to get media coverage you will need to remove the promotional speak (delete your adjectives: brilliance, fascinating, thought-provoking) and write a stronger headline that actually says what your release is about. Also, the language is too casual. Good luck!
Like the previous post, you need to consider your wording carefully when dealing with the "mainstream media". Consider different adjectives for things like "anti-stupid" and your “un-stupid-izeâ€" phrases. I understand what you're trying to do and your target audience, but by continually emphasizing your product is for "dimwits" you might start putting people off from buying it. They may be looking for help, but they probably don't want to be considered that stupid and might choose a different product for their use. Best of luck. unamaa
my objective is solely to get media coverage, which is why i worded it in such a way. Ok, i will re write it with less promo words and i will come back with a catchier headline
If you are married to the name of the product you need yo use "You're Simply Stupid" not "Your Simply Stupid".
1. Don't abbreviate your name. If you want to use a press release, you need to accept that your full contact info has to go out to media contacts. That includes a full name. If you look like you're hiding something, they won't contact you. 2. Agreed with the comment about your headline. It needs to let people immediately know what the news actually is. Yours currently doesn't. 3. Get that first paragraph answering the questions of who, what, when, where, and why. For instance, include your name there. Also, why says you're a "popular" Internet entrepreneur? That means very little other than that you're trying to hype yourself up (not appropriate in a release) to a journalist who's never heard of you. 4. I'd suggest hiring an editor at the bare minimum. There are a lot of grammatical errors and poor word choices. Someone already mentioned anti-stupid as one. Anti-stupidity would be better, but it's still not good. 5. I also agree with the comment about your product name. It doesn't make sense. It should be "You're simply stupid." On that note, I'm actually interested to see how it goes... insulting your target market isn't generally a good idea, so I'm curious to see if the name negatively affects sales.
Actually the website on its own self has made more than 300 sales.. i am a full time internet marketer.. To prove this, here is some of the forum threads you can pick up just by googling for the name of this product http://www.selfstartersweeklytips.com/forum/viewtopic.php?t=21929 http://warriorforum.com/forum/topic.asp?TOPIC_ID=215895 So that being said, i am not looking for sales ( i have them enough), rather i am looking for publicity for Anti Stupid is the name of the product, and i name it that way to go with the "stupid" theme of thw website, just like the reason why i used your, not you're . Thanks, i will take your advice in not shortening my name . Suthan
The problem is that "your" and "you're" are two completely different words. I did notice on your site though that at one point you wrote it more like You R instead of your - that would at least make sense... you just have to be consistent.