Keep telling yourself that when I buy the-worst-website-url-in-the-world.com and fill it with amazing content and rank in the top 10 for all my keywords. Then buy a one word domain - .com - and fill it with crap content. Like most one word, three and four letter domains - all filled with crap for adsense revenue. Our other company, online-garden-centre.com got traffic before it was indexed and even before it had any content!
com with hyphen is better. even better is unique name for which you own both hyphen and non-hyphen version. but definetly .com oftentimes I would forget about .net part and hit ctrl-enter automatically. I think with .net you'll loose customers.
Why don't you get saffrongroup.org ? It sounds very good to me and between the dased com and the long net I would choose the org
The issue changes whether you are talking about a company website or a content website. Company sites are always better off with a .com, in my opinion anyway. Regardless if there is a dash. they should also buy the related .net with and without the dash and eventually look to buy the .com without the dash. For content sites, content is king there
I won't read every post but I would never build a serious website brand on anything than a dot com or a very strong alternative like a small generic .net. Hypens would not be used either unless it was some sexy creative way of the brand name...