You need to find the targeted audience, those that may be interested in your product are likely HR personnel working in small to medium companies, or perhaps corporate. Advertise in online portal and online/offline magazines focus on HR, newspapers and telemarketing might work better.
Hi I can help you to promote your site via Press Release and article submission these method help you to increase traffic in your site via search engine Regard eliteswebservices
Do you have a website setup yet? Also, find out what is unique about your software vs the competition and drive that message to your visitors.