Hi, I've only recently started a PPC campaign to advertise a few dating agencies etc but have found it to be very expensive with little ROI. Google has been WAY too expensive with one day only yielding 35 clicks for $40 I appreciate this could be to do with the quailty score but I was sending the traffic direct to an affiliate. I've tried adbrite which has seen an improvement, although a still pricey and I gave goclick a GO but to be honest thought it was rubbish with virtually no conversions, their traffic must be very low quality. So I was wondering if any of you have had any great experiences and wanyt to reccomend an alternative? It seems to me that in this particular field you have to be prepared to pay a high price, what ever happened to the $0.05 clicks??
Have you considered advertising on facebook? I think that dating ads would perform well and the pricing is a fraction of what you are paying. Zohark is a social advertising network with over 25,000,000 users on facebook. Zohark ads are targeted to 20 categories and bids start at $0.10. I can give you $5 for free to try it out - I'm sure you will be impressed. To get your free money, go to Zohark (http://apps.facebook.com/zohark_ads) and: 1. Click on “Advertiser Mode†at the top-right of the screen. 2. Click on the “Billing†tab at the top-left of the screen 3. Enter promotional code “facebook1†in the promotional code box and press the “Enter Code†button. 4. Click on the “Campaigns†tab at the top-left and create your campaign. 5. Manage your categories & bids from Zohark’s easy to use campaign manager. 6. Watch the great results. If you have any questions, feel free to PM me. Cheers, Stas
I tried Zohark today and spent $10 on clicks. (the discount code didn't work either, so $10 in real money). The results with Zohark are rather disappointing and I wonder if there are some fraudulent clicks that I paid for. Impressions Clicks Cost 78102 88 $9.95 This translated into about 5 installs, the ratio is 1:16. So I ended up paying about $2 per install.... I have also tried fbexchange and FacebookAds and I am getting much better results there. fbinstall charges $0.20 per click and converts about 1:1.5 installs to clicks. So one install ends up around $0.30 Facebook Ads nearly converts 1:1, however I have to bid $.60 to get my ad displayed. What are your experiences with the various ad networks? Matthias
Sorry you had problems. Can you send me a PM or an email to stas [at] niagaramedia [dot] com so that I can take a look? Zohark has fraud prevention measures in place so click fraud is not the reason for the poor performance. Like I said, please get in touch with me and I will take a look and make things right. Cheers, Stas
Hi Stan, thank you. My campaign id is 206 and the click URL is http://www.facebook.com/add.php?api_key=18533923939a29454f8f84d07dd77c82 Unless it's a configuration mistake on my end, please answer here in the thread, I think other webmasters are interested as well in how to grow Facebook app installs. Cheers, Matthias
Matthias, First of all, that's a really neat app. Second of all, in looking at your configuration, it's perfect. You have the geotargeting working, your bids are good, the only issue is conversions. Since conversions are what we're all after I have made some changes to your account. Most importantly, I have put $5 into your account for your troubles. Also I am looking into where the clicks came from and will adjust your distribution to get you better conversions. I like your idea of keeping our conversation public and invite anyone else with questions about Zohark or advertising on facebook to post here. Cheers, Stas
Hi Stas, have you seen how socialmedia is tracking installs by including a 1x1 tracking iframe? I think this would also be cool for your network. It would help to get a much better feeling for conversions. Cheers, Matthias