Hi Guys. My company has recently (within the last 6 months) launched a website for ordering catering products. Tableware, glassware, restaurant accessories, commercial kitchen appliances. Loads of non-disposable products basically. It's a well designed site which should be very search engine friendly. I've been given the rather exciting (yet tricky) task of moving our site up the Google ranks and getting good amounts of traffic from organic search engine results. We currently run adwords campaign's, which we're throwing an obscene amount of money at every day. So we need to cut back on that. Basically, do you have any advice on how we can move forwards? We have a budget to spent. Could we take some of the adwords money and invest elsewhere to help increase our google pagerank? Are there any good books/articles I can read to help? Thanks in advance for any advice. Any question, just ask.
This is a mistake, forget pagerank. Pagerank doesnt equate to good search engine rankings. You can increase pagerank by buying a couple of non relevant pr6 links, but it wont do you one bit of good in the serps results. If you post the url of the site people will be able to give you pointers, or tell you if you are doing something wrong. If you dont want to post the url feel free to pm it to me and I'll take a look if you like.
If you throu money in adwords maybe is time to hire a seo (yea i'm proposing me if you are intrested) Regards
I appreciate the offer w3bmaster. I need to learn these techniques and strategies myself though as part of my job. Kind of like an "on the job/teach yourself training" haha We need someone who can understand what we need to do and continue to do to push the site forward. Thanks again though.
If I were in your shoes, I would spend a few bucks hiring a real seo pro. Use him to build your serps, and learn in the process. Otherwise, you will not get anywhere fast. You will be "learning on the job" by likely costing your employer twice as much as he is paying you on lost opportunities and mistakes that you might make in the process that really would have negative long-term consequences. I'm not an seo pro, and I don't sell anything here. this is just honest advice from a guy like you that is trying to learn this seo business. Thankfully for me, a company is not counting on my failures. Good luck!!
Adwords is a game within itself. Its easy to get traffic, but to get targetted buyers is another thing in its own. I'd like to take a looksy at your site too, if you'd PM me the link...
Try seobook.com by aaron wall. It is a good guide to seo, and also has a section on using adwords, and keeping your costs down. Even if you end up hiring a seo person/company it helps to have an understanding of how seo works. There are a lot of good seo people out there, but there are tons of so called companies that take your money and get you nowhere fast.
Glorybeme... you are so right. Id hate to guess how many scammers are out there comapared to legitimate service providers. SEO "consultants", purchased traffic, site submission services. And, now, all the telemarketers calling from different pay per click sites, etc.. BUYER BEWARE!!! They are not all bad though. Just seems there are alot of bad ones though..
Budget some of the money and hire a qualified SEO consultant. This way he/she can guide you while you do all the work. It will save your company money, give you direct access to proven techniques, and prevent you from making a mistake that might get the site penalized. Best wishes with your new site.
he already said that they are not going to hire an SEO expert, so stop asking him. You just need to do your research about, backlinks, proper site structure, title tags, h1,h2,h3 tags, etc... really digg your heals in, read up on this site, and on webmasterworld.com. Thats really the only advice we can give unless you put up your website and the keywords you want to go after. Also NEVER buy links!
What you need to do is hire a consultant to guide you through the process of learning. 99% of the information you will find on the web is incorrect regarding SEO. You can trust SEObook to be the best source of information but don't trust many other places unless you know the person behind them.