I promote multiple affiliate programs by simply redirecting visitors to a one page sales letter using PHP coding. I use hundreds of keywords that get many clicks each day, have a very low CTR and convert at an awesome rate. The strange thing is the fact that I only pay $0.06 AUD per click and get a GREAT quality score. I don't know how this is possible because these keywords are NOT mentioned once in my ad text OR the sales letter, and the keywords that ARE in my ad AND the sales letter only receive an OK score which means I pay more per click. Can anyone shed some light on this?
Hi, I've had some ridiculous examples of QS idiocy. The best... I had a football based adgroup and though my (optimised) landing page was not deemed relevant enough for the keyword football to have anything better than a Poor QS, the keyword 'Hard Core Porn', which had arrived quite by accident, was deemed to be 'OK' in terms of QS. Interestingly, the very means by which this adult keyword entered the adgroup was from Google's own keyword selector tool. I had simply entered football and added all to the adgroup. (Don't tsk me for adding keywords like this, I had my reasons). If anyone wants to know how I got around the slap, PM me.
"I only pay $0.06 AUD per click and get a GREAT quality score" The amount that you are paying doesn't increase the quality score. If you have "Great" quality score, then your campaign is well optimized(keywords+ads+landing page)
then this is truly deception...and RATHER works in google's favor ---> more PROFIT for Google. An ad either IS relevant, a site either IS relvant...and complies to certain policies (privacy pol, contact us etc..) or NOT. telling me that my QS is bad just because someone would bid higher is total nonsense. For that we have min CPC. Google could be so honest and acknowledge that SOME what they say is NOT in the customers/site visitiors/adword users favor and also doe NOT always ONLY serve "a good customer experience".....but rather for raking in more money in their own pockets. The more money you have..the better you are. Shotr: You can even "buy" a good QS then if you just spend enough money. Thats total ***** if this is truly the case.
"telling me that my QS is bad just because someone would bid higher is total nonsense" Exactly. Google awards you for being relevant giving you a Great Quality Score and low bidding costs, and just because another rich guy is bidding higher, you can't lose your positions.
yes you can of course lose your positions if others bid higher..but we're talking about losing Quality Score (which is of course related sice losing your QS would also, as a result, lower your position and/or increase your min bids) Another person cannot have a better quality score for his site or ad just because he pays more for the ads. If thats REALLY the case, if this really affects QS then this system is seriously (i mean: seriously!) flawed!! I would actually go so far and (ASSUMING this is the case) talk about "lies" soleley for Google's Profit: Example: User A has NO or very FEW competition, user A buys ads and pays $0.15 per click. Now a lot of new competitors come to the same niche and bid on same KW in AdWords. Google then tells user A "Sorry, your QS is low, bid higher!" even if his website hasnt changed and his ad stays the same? User A would then wonder why on earth his ad is not relevant anymore, what on earth to improve on his site...and he can work as much as he wants on the ad, keyword-relevancy and on his site and he will NEVER get "good quality score" because G tells him his site/ads "sucks" (so to speak) all of a sudden. The competitors ad would *not* suck solely based on the fact they outbid him?????? Thats how i read the simple statement "competition affects QS"....and now PROVE ME WRONG !
Do you have a link, or a quote from Google, or anything on this? I've never had a problem getting a great QS/low minimum bid regardless of how competitive the market is. Google's explained their QS in some detail: http://adwords.google.com/support/b...15&query=quality+score&topic=&type=f&onClick= It's certainly true that if a new advertiser appears above you, and your advert drops down a position, your CTR will fall, and your QS will be recalculated based on your new position and CTR. But this could be better or worse... It's also true that if your advert isn't very good, it may still get a high CTR if there's no competition, but if new adverts appear, it can lose out badly, as it loses all its clicks... But I've never heard it suggested that Google changes your QS solely on the number of competing adverts. Since most people bid higher than the minimum bid, it would make absolutely no difference (since everyone's QS would change equally).
I am a bit confused about the position of the ad. If I appear high in search results, then I will have good quality score? Or the QS is not affected by the position of your ad? Is there anything else, that is affected by the ad position?
The Quality Score is calculated using (in part at least) the CTR. The higher your advert appears, the better your CTR will be. Google takes this into account, when calculating your Quality Score. So, for example, Google may decide that a 5% CTR in first place is the equivalent of a 2% CTR in 6th place (example numbers only, obviously).
"The higher your advert appears, the better your CTR will be" That's right, but I think more important is your ad text. If it's creative and attractive, you will have good CTR without being in top3. Thanks for explanation about the QS.
I just found out that your quality score is based on the "visible URL" of the site the searcher is being sent to.
Can't find it right now, but anyone can check for themselves. Or would you be able to get a mostly great to OK QS for an adgroup with 1000 keywords, direct linking to an affiliate site?
http://adwords.google.com/support/b...9065&query=minimum+bid&topic=&type=f&onClick= To quote Google: The number of ads showing on a particular keyword has no effect on that keyword's minimum bid in your account. Minimum bid is determined solely by Quality Score, which is a dynamic variable assigned to each keyword in your account depending on a number of relevance factors.