Linking optimization tips

* Obtain links from a variety of relevant sources
* Avoid mass link exchanges, paid link advertising on non-relevant websites and other such techniques
* Use relevant anchor text whenever possible
* Don't get stuck on a sites PageRank - Relevancy out-rates PageRank any day
* Links from authority TLD's such as .edu, .gov are weighted very heavily - pursue them when relevant
* Links from authorative sites are weighted very heavily - older sites, high rankng sites, etc

 

I have heard this before myself but do you have sources to back this up?

 

Some good tips there, thanks!

 

I think this is not in general marketing section but link building section.

 

Good point over there, also depending on the industry, your link should be categorized and well organized to aligned with each others, also often check your link structure.

 

"Don't get stuck on a sites PageRank - Relevancy out-rates PageRank any day"

not sure I buy that but ok

 

a few tips I've never seen before

 

Too general. Still good point and helpful for newcomers...