Ad not showing - increase bid - no other ads!

ok,

I have a keyword and when you type it into google .com or .uk there is no-one who is advertsing using it (cept me)

My bid was 0.10 which it started showing, but now adwords is saying to increase it to 0.25 and made it inactive.

I dont understand, if theres no other competitors, why are they asking me to increase it ?

 

Your site does not provide good information relevant to that keyword. In my experience, lot of visitors clicking on "back" button in browser after landing on your page. Even if you are only and one, Google will not accept site that providing "poor" information or/and irrelevant content and visitors habits showing that.

 

This is google's way of becoming millionaires. LOL. Seriously, after you search for your keyword everyone can see that search term, therefore competitors may see that pharse and start bidding on it, forcing your auction price up from .10.

 

Here's your answer:

http://adwords.blogspot.com/2007/10/common-misconception-revisited.html

 

When you CTR is low or going down, then Adwords asks you to increase your bids, because if people are not clicking on your ads, that means they don't find them relevant to their search.

GuyFromChicago

Thanks for the nice blog

 

My site is exactly the keyword and still theres no others bidding on it.

Maybe as you say, people have been clicking on the ad, going to my site, then backing up.

ill see how it goes

 

what do you mean by this CopierMan? How does searching for a keyword all of a sudden make competitors see the phrase? Are you talking about search spy like they have on DogPile?