How much weight do you think is put on the keywords in domain?

Discussion in 'Search Engine Optimization' started by Vic_mackey, Jan 2, 2008.

  1. #1
    I'm curious to peoples thoughts on this. How much weight do google put on having the keywords in the domain? I'm targetting "pet names" (just an example) and I've just bought the domain petnames.net for $3000. Partly for branding purposes, but I'd be lying if I said I wasnt thinking of seo when I bought it. Theres 20m results for the search term I'm targetting.

    I made some good money with a top 3 listing before but my seo was black hat and I got de-indexed after a few months of really good rankings, which is fair enough.

    This time its going to be strictly white, dont want to risk a $3000 domain being canned!

    Please note, its not petnames.net, thats just an example.
     
    Vic_mackey, Jan 2, 2008 IP
  2. longroad

    longroad Well-Known Member

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    #2
    I find its beneficial in the early stages but like anything, its the quality sites that will rise to the top even if the domain is shdfkjdshf.info
     
    longroad, Jan 2, 2008 IP
  3. sweetlouise

    sweetlouise Well-Known Member

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    #3
    im with you on that one, it is benificial but it wont outweigh getting 100000 natural links for having quality content.
     
    sweetlouise, Jan 2, 2008 IP
  4. Tudi

    Tudi Peon

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    #4
    Advantages of kw in domain name:

    1. Keyword counts in ranking
    2. Keyword gets bolded out, potentially increasing CTR in SERPs
    3. When someone links to your site, the anchor text will most likely contain the keyword
    4. You can use the keyword in a more legit way, making the content text keyword rich, without sounding like a spammer. For example, if your site is "keyword1-keyword2.com" and you try to rank for these keywords, your text might sound like "Keyword1 Keyword2 is a website focusing on something in the keyword1 industry, with keyword2 being our top priority". Admittedly, it might still be called stuffing, but for human readers, it reads better

    Disadvantages:

    1. It doesn't guarantee success.
    2. Hyper-hyphenated domains like kw1-kw2-kw3-kw4.com don't look good to human readers and I'm pretty sure (although I have no actual testing proof of this) crawlers don't like it either.
     
    Tudi, Jan 2, 2008 IP
    Vic_mackey likes this.
  5. dnk

    dnk Well-Known Member

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    #5
    Keywords do help in SE ranking
     
    dnk, Jan 2, 2008 IP
  6. Paul Timmons

    Paul Timmons Guest

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    #6
    I agree with Tudi, he pretty much explained it all.
     
    Paul Timmons, Jan 2, 2008 IP
  7. bobchrist

    bobchrist Active Member

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    #7
    keywords in domain- Not necessary IMO ( example google, yahoo.. ) :)
     
    bobchrist, Jan 3, 2008 IP
  8. EzBusinessNeeds.com

    EzBusinessNeeds.com Peon

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    #8
    Well written .... I was thinking of saying it weights 50 kilograms.
    Anyway jokes aside. Keywords rich domains are considered valuable as most of us know, getting one means you are already 5 steps ahead, do proper SEO and ranking is likely to show up high
     
    EzBusinessNeeds.com, Jan 3, 2008 IP
  9. Bob Smith

    Bob Smith Peon

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    #9
    Keywords in domain name is useful, however, you have to work other on-page & off-page optimization too. Only keywords in domain name will not give you good results. Yes, keywords in domain name add extra value ...
     
    Bob Smith, Jan 3, 2008 IP
  10. acwebguru

    acwebguru Guest

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    #10
    Its true that keywords in domain name add extra feather....but this is not enough. Along with this you have to go for proper "white hat SEO".:)
     
    acwebguru, Jan 3, 2008 IP
  11. kingkahn

    kingkahn Peon

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    #11
    I would always go with a keyword rich domain name, just because you can...
     
    kingkahn, Jan 3, 2008 IP
  12. Millar

    Millar Peon

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    #12
    Yes, where possible you may aswell go for one. Having keywords about your site in the URL will help visitors remember your site when they need that service again. I wouldn't say this is applicable when the keywords you are talking about are extremly long.
     
    Millar, Jan 3, 2008 IP
  13. Tudi

    Tudi Peon

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    #13
    By the way, the domain doesn't have to separate keywords through hyphens to be indexed separately. That is, www. keyword1keyword2.com will be considered having the same weight as www. keyword1-keyword2.com . Just search for "Aaron Wall" for example and see how both words get bolded out in the results, despite Aaron Wall's former blog having the domain www. aaronwall.com
     
    Tudi, Jan 3, 2008 IP
  14. harshakiran

    harshakiran Notable Member

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    #14
    It does weight quite a bit : this sentence completely on my experience


    and some argue .extension matter : on my experience it really dont matter
     
    harshakiran, Jan 3, 2008 IP
  15. Tudi

    Tudi Peon

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    #15
    I think extension might matter from a CTR in SERPs point of view. I usually trust sites with .com or .org with a click in favor of .info's or .net's or whatnot. Might be just me though ^^
     
    Tudi, Jan 3, 2008 IP
  16. Vic_mackey

    Vic_mackey Banned

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    #16
    I almost never click on a .info, but I wonder if the general web surfers differentiate between different extensions?
     
    Vic_mackey, Jan 3, 2008 IP
  17. coco275

    coco275 Peon

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    #17
    just to add...to have keywords in your domain name also aids in promoting your brand.
     
    coco275, Jan 3, 2008 IP
  18. Blue Star Ent.

    Blue Star Ent. Well-Known Member

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    #18
    You could always do a split test. You have petnames.net, perhaps buy hotpetnames.net ( or something similar ) and do the exact same SEO for both sites. See what happens. For now, I go with Tudi and the bolding aspect of your domain being more visible in the results.

    But...where in the world is Cluj-Napoca ?? :)
     
    Blue Star Ent., Jan 3, 2008 IP