Scrolling ads

I just noticed 2 buttons on one of the ads that allows you to scroll down and up in the ad itself.
Is this a new feature?

 

it's been around for a month or two now...it's not very new.

 

Thx, i never saw it until a few minutes ago.

 

Yeah, its relatively new.

Isn't shown on all sites unfortunately, but a few of my sites are lucky to have them viewed

 

Yes, it's new. There's no arrows in Opera though. :/

 

There was this timeframe for a couple of days, that almost all of my sites had nothing but scrolling ads. It was wierd, although I don't think it changed much. I also got this awsome new format with products, that has a scroller under and that seemed to increase the ctr a bit. Sortof like chitika on steroids.

 

Not sure what you mean by that. Just saw this on a site while using Opera:

 

abunaim - i dont think it is a special kinda ad.. i think it just comes when you add a ad

i g et it sometimes on my website but not always

 

Would any one be kind enough to guide how is this ad displayed any special code or something from google.

 

nothing special dear,

it depends on the contents of the page, and if google find more ads related to contents then it give the opton to navigate to all the ads available.

nothing to worry about its same for every one, some time it shows navigation some time not.

hope it help...