Hello there, About two weeks ago I started a blog about events in my home city. The traffic until now is pretty good for a start - 50-60 uniques / day. I would like how can I promote this website offline. Right now I'm thinking about making some flyers and place them in coffee shops and bars. What do you say? Thanks in advance.
That is a good idea. I use flyers to promote one of my websites. Another good place for offline promotion is college newspapers. Also, most communities have a free classified ads that they put in everyone's mailbox. Often it is free to place an ad in these publications.
Business cards are a great way to network and get exposure to your business. Give one to EVERYONE, regardless if you doubt a particular person will convert. In hindsight, I've come across so many missed opportunities because I was reluctant to introduce myself and my company; now, everyone knows, and it is paying off tremendously. Once you make this a habit, you will be a successful man
Ok, I'll use flyers for the begining, but the problem is I'm on a low budget so I have to decide to make them look nice and glossy and make a few of them (400-500) or make them black and white and print ofer 1000.
Depending on local regulations and the distance/formation of housing, why not just go direct to the customer and flier the houses? Sure, presence in high population places such as shops is a good idea, but surely the second step after doing direct mail first. It may take up a lot of time, but the benefits could be very worth it!
Good idea. Also in most larger towns there are services that do this. They deliver packages of flyers and coupons door to door and for a small fee you can have your included.
Yeah, this may be more practical if you're looking for a bigger campaign, and something to consider later on. But at first, depending on budget (it was said to be low) I guess you have to put the effort in yourself!
Another good idea for offline promotion is to contact pizza places and ask about adding your flyer to their boxes. I worked at one years ago and they did that. We glued the flyers on the boxes.
Here are a few ideas: -Submit press release announcing the launch of your blog. This will give you exposure to both online and local media. PRWEBdotcom is a good starting point. -Become local talk radio show guest. Contact talk radios show hosts and producers. -Give away free tickets on your site. Partner with local companies hosting events, reaturants, spas, and other businesses. Make annoucements via pres release distrubtion. -Swap blog writeups for local event attendee and business customer mailing lists. Mail marketing collaterals to the list. -Attend local ievents and post photos on your blog of attendees in a social section. Hand each person you photograph cards instructing them to log onto your website at a certain time to check out their photo. Also remind them to pass along cards to friends and family. -Write a column in a local newspaper or event magazine, in exchange for credits. -Be a guest host at a local event. Will give you plenty opportunity to plug your blog to the audience. Tip: Become an authority on events in your hometown and the crowd will follow you. Good Luck!
Thank you for the great ideeas greentycoon. Some of them are pretty hard to implement here in my country but I'll try.
is pretty good idea, You might also want to post some flyers on bulletins in colleges. College students have big mouths. word will spread if it is something they like.
greentycoon has the best list to follow thus far. As a one-person operation, I would be careful about overextending yourself. Start small, with activities from one large local venue and then build from there. Word of mouth is the best form of free advertising in a local area. Be careful - people in a small marketing area can kill a site as quickly as they build traffic...all you need is a series of small mistakes (wrong dates, directions, etc.) to add up to one large drop in traffic away from your site. Finally - stick with a niche if you think that will work for you. Decide whether you're targeting your events to teens, women, adults, or seniors. If you develop a niche market, you might be able to expand your area of focus rather than report on everything in one spot.