eCPM but no clicks?

Discussion in 'AdSense' started by JasMate, Dec 23, 2007.

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  1. #1
    Why does google adsense stats show eCPM for zero clicks?
    ...
     
    JasMate, Dec 23, 2007 IP
  2. Suri.CMS

    Suri.CMS Peon

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    #2
    Because some ads are CPM ads (pays per thousand impressions).
    However without clicks, eCPM will be very minimal.
     
    Suri.CMS, Dec 23, 2007 IP
  3. JasMate

    JasMate Active Member

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    #3
    Thanks for the info. I didn't know that google adsense showed
    CPM also, cheers :)
     
    JasMate, Dec 23, 2007 IP