Hello, I have a quite difficult question for Adwords professionals. At least for me it is not possible to find a solution. Here is my problem: I define for example a lot keywords like that: [car rental new york] [car rental vienna] [car rental berlin] [car rental (here is always the name of the city)] ... here are 2000 more similar keywords If I would use a Dynamic Keyword Insertio,n it would for example display in the first case: car rental new york .... .... .... but... I would be great if the following would be displayed: car rental in new york So... my problem is that i have an exact matched keyword and I would like to insert between the Dynamic Keyword Insertion a single word. I have no clue how I could realize it. Does anyone have an idea how I could solve the problem? thx. bye Andi
DKI inserts what the user types in as long as its not over 25 characters. I'm relatively certain, that because of this character limit, you can't do multiple DKIs in your ad. It would almost be a certainty that you would be over the limit.
Not quite true... DKI inserts the keyword in your list that was matched to - since all of the keywords listed here are exact match, this is the same thing here, but in general, if you bid on "widgets", and the search is for blue widgets, the DKI would insert "widgets". Regarding the original question, the only way to do it would be to have an Adgroup for each location, and write an advert without DKI. You could still have [car rental berlin], [car rental in berlin], [berlin car rental] etc in the same Adgroup, so you wouldn't need one Adgroup per keyword...
Thanks for clearing that up. Essentially the same thing, but of course different if it didn't trigger your exact match type keyword.
Hopefully Google will soon follow in Yahoo's footsteps when they allowed you to change the keyword insertion parameter in their Search Marketing version Panama. This would allow you to set exactly what you want to appear for any given standard or advanced match keyword where keyword insertion is used. It's just about the only advantage that Panama has over Google right now I would say.
Why not simply use the following: Car rental in {Keyword:Berlin} for anything with less than 25 characters (you can check this using Excel) and then for anything above it save it in a different adgroup.
Your keyword grouping is wrong... you must group keywords like car rental new york, cab rental new york, etc... so u group all location related words in single adgroup... However in YSM you can set different ad for different keywords.. Regards sem-consultant.com
There are some great responses here. I would suggest going with the breakout for the city. Having a very directed adgroup/keyword set is the best choice. I find that running a dynamic insertion adcopy and a general adcopy work best for me. It is quite amazing how they can vary based on adgroup.
Agreed, the city adgroup structure is the way to go if you really want to achieve your aim here. I would recommend using adwords conversion tracking too as you can notice huge differences in conversion rate simply because of the wording of an ad and how it describes your service/product. I have written a short blog post on the best ways to use keyword insertion which details some of my thoughts and experiences.
But if the keyword is "Car Rental In Berlin", then the advert would read: Car Rental In Car Rental In Berlin (or it would if it were short enough). In practice, none of the keywords would fit...