Like said above... Make site look very professional Make sure you have proper security in place to make customers feel comfortable giving out there payment info Use offline advertising to compliment a small amount of online because after all from many market researches people trust stores that are branded outside the internet instead of totally on the net they are generally not as trusted and don't receive as many impulse buys as the branded stores you see on flyers, billboards, etc in your area especially a generalized market such as your.
Yes, we are planning for this. We are sure that if you make this product review blog, we will get more sales. Thanks for your advise.