Straight From Google - The Best Strategies for higher CTR.

Hey,

I was digging around the adsense help section and I came across a really useful page. I think many others will find it useful. It deals with how to best set your colours for your adsense ads to acheive optimal CTR.

https://www.google.com/adsense/supp...&sourceid=aso&subid=ww-ww-et-asui&medium=link

Follow the link to read the full article. Hope you find it useful aswell.

 

Thanks for sharing that CTR tip, although I have studied that before, I needed to refresh it. Rep added.

Oh i wanted to add this link. http://adsense.blogspot.com/
Google Adsense blog. I read it quite often, some people might like it too.

 

+REP for the new webmaster article, nice find to for the new guys.

 

Thanks for sharing..

 

Good info & tips, however correct me if I'm wrong but this is very old?

 

I think blending it is the best strategy. Isn't the point to not have it look like an ad?

 

Really? That looks hideous..does that really get more clicks then this:


The muted ones are more likely to trick the users into thinking they're part of the text, while that yellow ones standout but will it actually get more clicks? I'm not so sure.

 

thanks for sharing this nice tip, keep us posted about more such stuff

 

I can't really speak on the contrast strategy since most of the websites I create tend to high lighter backgrounds. You have to remember the whole point is visibility. The higher the visibility for your adsense ads the higher the CTR. If people don't read your ads they won't click on them. Ofcourse unless you place them in very tricky locations which is cheating advertisers.

So having a coloured ad the stands out like that will most likely increase the amount of people who read the ad wondering whats it about. As such if more people read it, the more likely more people will be interested in what they see and click on it.

You should read the part in the article discussing ad blindness which happens with very sticky websites like forums, and member generated content websites. One good strategy to just change the look of your ads ever so often, and rotate placement aswell.

 

Personally, if I had a black background site, I'd want a color that stands out for the Adsense links, so that you can't help but see them (such as yellow links on a black BG).

 

With a black background site, I'd use colours that don't stand out. If ads looks like the content of the site, more people will click on it...that's just my experience.