Hello, this is some advise for publishers with products on their own pages. There are affiliates who promote your products on PPC - and to help lower the cost of clicks and help with better quality score every advertiser should confirm to the following "rules" [therefore benefiting yourself as publisher and benefit affiliates] --> more profit! 1) Have a privacy policy link on your sales page 2) have terms of service link on the page. 3) Have a contact us link on your page. (Either simple mailto: or link to your sub-page with the email) You can even look on Google for some generic ones for 1) and 2) and (if needed) modify them and add to your page. Those three things will help keeping PPC cost low and increase quality score for keywords!! Also..i know not everyone is a SEO, but please adhere to some very basic principles: Use a page-description and also use some descriptive keywords on your page. I see many sites who don't even have this. It's easy because eg. if you use MS Expression Web or Dreamweaver.....just go to the "properties" of your site and add this information. All this helps google better categorize your page and it helps affilates with AdWords cost and therefore you making sales! Cheers, Georg.
http://www.freead.com.au/legal-privacy.html http://www.freead.com.au/legal.html Just the first thing i found on google. There are countless generic ones.
Georg - Great advice. Another thing... I'm currently promoting a product where I can see searches dropping off on a daily basis. It's like this person expects the affiliates to do everything for him. It's a 50-50 partnership. Publishers really have to tear out their guts promoting their products. When we see publishers going "balls-out," we can get on the bandwagon. Also - avoid trademarked terms in the product name if at all possible.
also try and stop putiing pop-ups (entry or exit) adwords do not allow that even if you are going to put pop-ups have a special page for those who want to advertise with adwords
what about aweber subscriptions that "hover"? These arn't really popups and google dont have a problem with these. Do affiliates not like these? I am using these on all of my sales pages as they seem to work well for me and affiliates. (I send subscribers back to CB sales page so affs still get commission)
yeah swerd..i remember i think your sites use those. I dont know in regards to Google tho..if they're not really popups i guess they're ok.
people IF you do offer new products and dont have privacy policy and contact us...google will slap ANYONE with $0.15 min CPC and there is never a way to get "great" quality score on your pages, and this will seriously turn off many PPC advertisers for YOUR product!