Well right now I'm waiting on a site to get approved into an affiliate network. I feel like theres other things I can be doing to make money while waiting on the site to be reviewed by the affiliate program -- can you guys post your different methods? The only type of marketing I'm doing right now is Niche Marketing, and I'm waiting on my new site to get approved... I just feel like I'm waisting time waiting for it to get approved and want to be working on other things while I wait. All input is appreciated. Relient
Sorry, I'm a little confused. Are you looking for the other targeting marketing strategies or monetization strategies?
Undifferentiated marketing assumes everyone is the same and aims a particular product at everyone. Advantages: easy to plan, doesn't miss anyone. Disadvantages: can be wasteful, ignores segmentation, can lead to disappointing sales. Differentiated marketing aims the product at specific segments in the market. The company may be trying to sell exactly the same product to different segments but it will change its promotional methods and the image it creates. Advantages: separate mix can be developed for each segment, different markets can be easily identified. Disadvantages: Can be costly, message may by-pass some customers. Concentrated marketing is when the message is aimed at just one small market. Advantages: Small firms can concentrate their marketing, allows a specific mix to be developed. Disadvantages: Ignores other areas of the market, can cause problems in future as may make it more difficult for company to expand. Individual is just like it sounds. Personal selling mostly. Source (to save me type time): http://www.projectalevel.co.uk/business/types.htm