Do you guys use guerilla marketing to promote your website? One of the methods I came up with is to create custom business cards for your website and then to secretly insert these cards into books at a local bookstore. Of course this would be best for websites or businesses catered to a local audience. It might be a little controversial but it's extremely targeted and you're in essence giving people a free bookmark. What do you think? I wrote up some instructions for this stealthy guerilla marketing tactic here: Stealthy Bookstore Business Card Insertion Method If used correctly, this can have a big impact for exposure for your business. Have any of you used or seen something like this before?
Wow an idea like this has never entered my mind haha this is crazy yet the only flaw I see is the bookstores might not like it too much but great idea
Haha, yeah it's a little bit controversial but I think if you do it discretely and don't overdo it, it could be very effective - especially if you have a niche business catered to a local audience.
Brilliant idea . You can probably do it at a few libraries - stick your business card in the "return" slot
You could also get a bumpersticker with your website address on it and put it high up in the back window of your car or truck so it gets maximum visibility. Then you become a working advertisement everywhere you go. Better yet give them out on your website so others will become your roving billboards. Do this enough times and you can retire early. This was the idea behind bodywraps for cars and SUV's.